slides & audio(64 MB)
While your game may be set to challenge skills, excite imaginations and discover the world by overcoming the distance and cultural barriers, does it have a matching payment processing solution in place?
For the game developers and publishers a well-thought-out global online payment solution is an integral part of their success. In order to maximize sign-up and/or increase renewal rates one needs to realize that the payment collection strategy needs to be based much on the local payment culture than just a pure reliance on the credit cards. Understanding the payment cultures and payment products available to your gamers worldwide will not only affect your sign-up and renewal rate but also will save costs and maximize your return on investment (ROI).
Delivered at Casual Connect Amsterdam, February 2008
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Rogier de Boer (email)
Mr, Rogier de Boer is an established sales & marketing professional with a bachelor’s degree from HES Amsterdam School of Business. Prior to joining GlobalCollecst as a Business Development Manager for the Gaming Industry, Mr. de Boer was already on the path of making an impressive career for himself. He has worked for global players such as United Parcel Services and Air Express International (currently DHL) and Galileo by Travelport, a leading technology provider and global distribution system for the Travel Industry. At Galileo Mr. de Boer managed key accounts and later was responsible for commercial operations in The Netherlands with the responsibility over a team of 5 individuals and an annual turnover of € 16 million.
Nils-Holger Henning (email)
Nils-Holger Henning has been with Bigpoint since February 2006. He joined Bigpoint (formerly e-sport GmbH) as the Director of Business Development. Henning successfully attracted business co-operations with many of the major portals and media partners in Germany and throughout Europe with “turn-key” game solutions in white labels for their portals. Henning oversaw co-operations with major portals such as T-Online, Yahoo, Bild, Lycos, Orange, and others. He has also formed cooperative agreements with major TV stations such as Pro7, Sat1, Giga, RTL, RTL2, MTV Europe, Viva, Eurosport, and others. The co-operative alliances are based on revenue sharing and a strong Web 2.0 access to build up the path for the communication future.
Establishing the Sales and Marketing Departments at Bigpoint, he formulated the growth strategy based on internationalization and the development and publication of additional high quality games.
Prior to Bigpoint, Henning worked with Hays plc./ Hays AG in Human Resource Consulting where he was building up the German division for executive consulting and establishing Key Accounts such as Westinghouse Electric, Gillette/ Braun, Merck KGaA, EnBW AG, BD Diagnostics GmbH, Voith Siemens Hydro GmbH, and others.
He was also responsible for Business Development, Interactive Marketing, the establishment of strategic partnership concepts, and implementation planning of the marketing programs for AOL Germany/ AOL Europe. Henning consecutively worked with Whirlpool Europe in market research and demand forecasting in Como/ Italy. Henning studied international business in Europe, South America and Asia, after which, he achieved his commercial Master of Law (LL.M.).
