Jameson Hsu - ADVERTISING ISN'T LIMITED TO ADS

Jameson Hsu: Slide slides & audio(37 MB)

Advertising isn't limited to ads. Brand immersion is an effective method of reaching audiences while keeping them entertained.

The gaming business is a $24 billion industry, the key is to tap into this market. This session provides market intro (size, growth rate, demographics) and a survey of casual game platforms (PC, console, handheld, mobile). You will learn all the major methods to reach into the gamer populations, from gamer Web sites and in-game ads to live and online events.

Delivered at Casual Connect Amsterdam, February 2008

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Jameson Hsu (email)

Jameson is the CEO and Founder of Mochi Media, creators of the casual games ad network MochiAds. For the past eight years Mr. Hsu has been immersed in brand marketing and casual games. In 2005 Jameson started Mochi Media with the goal of empowering game developers from around the world to build great games. With the launch of MochiAds his goal has taken seed by providing game developers with monetization, analytics, and distribution for their games. Prior to founding Mochi Media, Jameson was a founder of the award winning interactive advertising agency WDDG. He has produced numerous advergames and award winning advertising campaigns for companies such as HP, Kraft Foods, Altoids, Burger King and many more.

HOME \| LECTURES & ARTICLES \| MARKETING\| ADVERTISING ISN'T LIMITED TO ADS slides & audio(37 MB) Advertising isn't limited to ads. Brand immersion is an effective method of reaching audiences while keeping them entertained. The gaming business is a $24 billion industry, the key is to tap into this market. This session provides market intro (size, growth rate, demographics) and a survey of casual game platforms (PC, console, handheld, mobile). You will learn all the major methods to reach into the gamer populations, from gamer Web sites and in-game ads to live and online events. Delivered at Casual Connect Amsterdam, February 2008 DOWNLOAD Jameson Hsu (email) Jameson is the CEO and Founder of Mochi Media, creators of the casual games ad network MochiAds. For the past eight years Mr. Hsu has been immersed in brand marketing and casual games. In 2005 Jameson started Mochi Media with the goal of empowering game developers from around the world to build great games. With the launch of MochiAds his goal has taken seed by providing game developers with monetization, analytics, and distribution for their games. Prior to founding Mochi Media, Jameson was a founder of the award winning interactive advertising agency WDDG. He has produced numerous advergames and award winning advertising campaigns for companies such as HP, Kraft Foods, Altoids, Burger King and many more.