slides & audio(42 MB)
The gigantic ROI that a good sponsored game can generate for an advertiser means that there is increasing interest from brands in this medium making it a potentially lucrative revenue stream for games developers and publishers alike. In this session we look at where the business opportunities lie, what works, what doesn't and why, how to reach an audience and how to measure success.
Delivered at Casual Connect Amsterdam, February 2008
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Chris Kempt (email)
Chris has spent too much time in front of a computer. Having gained a degree in Fine Art in ’98 he decided that fast food work was not for him and chose to pursue his love of the internet professionally, a decision which he has never regretted to this day. Chris has worked in a range of roles around the industry including as Creative Director of New Media for Redhouse Lane Communications and Production Manager of the worlds biggest dance music website MinistryofSound.com, after leaving Ministry of Sound Chris founded Kempt in early 2003.
Kempt are a digital marketing and production company who specialise in building and promoting flash games for a range of clients including Sony, King of Shaves, MTV, Universal and the United Nations. Their games receive many millions of visits every month.
In addition to production work Kempt runs a casual online game portal, Killerviral.com and viral tracking system memecounter.com which is fast becoming the de facto standard for tracking viral in the UK.
