slides & audio(48 MB)
More and more game developers, publishers and distributors include or consider including in-game advertising into their business model however only few are fully familiar with the advertiser’s side of the equation. Understanding the way advertisers and agencies operate and their needs is a key to fully capitalize on the opportunity in in-game advertising.
In this session the audience will be able to learn about the advertiser’s perspective from Eyeblaster’s experience in serving interactive agencies worldwide. Combining this advertising knowledge with experience in the casual gaming space, the sessions will discuss questions such as:
1. What advertisers and agencies consider and look for when they buy media and how in-game can become attractive for these agencies?
2. The business model of in-game advertising and the different partners involved
3. The in-game potential and what to be aware of in order to fully exploit the opportunity
4. How does in-game advertising should affect game design
5. How not to compromise on user experience to allow high campaign performance for advertisers
The session will include data and case studies for further demonstrations.
Delivered at Casual Connect Amsterdam, February 2008
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Ronnie Lavi (email)
Ronnie Lavi currently serves as Eyeblaster’s Product Planning and Business Development Manager. As part of the Emerging Media team, Mr. Lavi develops innovative solutions for In-Game Advertising and builds and maintains many of Eyeblaster’s strategic partnerships with game developers, publishers and distributors.
Prior to joining Eyeblaster, Mr. Lavi was responsible for business development and in-depth research at both Quigo Technolgies and Channel Advisor. Mr. Lavi holds an MBA from Duke University.
