slides & audio(48 MB)
The casual games space is moving beyond "trial-to-purchase". While the download continues to be the primary business model, microtransactions and item buying are moving into the the mainstream. Hear from industry leaders in the virtual world and skill-based spaces how they survive and thrive on microtransactions
Delivered at Casual Connect Amsterdam, February 2008
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Cooper Moo (email)
As vice president of business development, Cooper leads WorldWinner’s overall business development strategy and operational execution of deals with content and distribution partners. Cooper joined the company in 2004 as director of business development and has negotiated agreements for the company’s major partnerships including Pogo/EA, AOL, MSN, PopCap, Hasbro and Fremantle.
Prior to joining WorldWinner, Cooper was senior manager of e-commerce for Monster.com. In this role, he represented Monster’s interest in a $104 million dollar, four-year partnership with AOL. As director of strategic partnerships for Salary.com, he created and managed partnerships with Monster, Yahoo!, CareerBuilder and other major online media companies. Before entering the online space, Cooper was a partner in a Seattle trading company for eight years.
Cooper is a frequent presenter at industry events, having spoken at the Game Developer’s Conference in San Francisco, the Austin Games Conference, the LA Games Conference, and Casual Connect in both Seattle and Amsterdam. Cooper resides near Seattle and graduated from the University of Oregon with a B.A. in International Relations focused on China.
Alisa Chumachenko (email)
Marketing Director, IT Territory V.P. of Business Development, IT Territory Casual Alisa has worked for IT Territory since 2004 when the company was founded. Focusing her main efforts on business development she has a profound knowledge of the Russian game industry, distribution, licensing, and online advertising. She has also played a very active role in the development of the casual game branch of IT Territory combining her work as a Marketing Director at IT Territory with the position of VP of Business Development at IT Territory Casual.
Mathieu Nouzareth (email)
In 1995, Mathieu Nouzareth founded WebConcept, one of the first e-business consulting companies in France. With his brother Roman, they built a business which became one of the leaders on the market by 1999, when WebConcept was sold to the IconMedialab company of Sweden a leader in its field.<br>They founded Boonty in 2001 now a leader in the digital distribution channel. 6 years later, with offices in Paris, New York, Singapore, Beijing and Tokyo, partnerships with 150 portals in 25 countries and a new and innovating activity: Cafe.com, a free-to-play multiplayer platform, Mathieu coordinates the worldwide activities of the company and concentrates on strategy, corporate development, international coordination, and finance. <br>He is a graduate of the Ecole de Management of Grenoble and holds an MBA from Pace University, New York. In October 2006, Mathieu was voted “Leader of the Year 2006” in France by French Newspaper "Le Management".
