Craig Holland, Patrick Mork, Ilkka Paananen, Sami Lahtinen

Mobile Panel: Slide slides & audio(47 MB)

Come join us for a lively panel discussion on the state of the mobile gaming business. We'll tackle topics like what makes a great mobile game, the convergence of online and mobile gaming, the impact of touchscreen handsets and other new devices, the changing demographics of mobile game consumers, and panelists predictions for the 'breakthrough" trends of mobile gaming in 2008 and beyond.

Delivered at Casual Connect Amsterdam, February 2008

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Craig Holland (email)

With co-founder Mick Donahoo, Craig created Freeze Tag as a casual games publisher that encourages and nurtures developers. Craig provides strategic and creative direction for Freeze Tag’s game development, marketing and distribution services. Freeze Tag casual game brands include Xango Tango, Nertz Solitaire, Classic Concentration and Etch A Sketch.

Prior to Freeze Tag, Craig founded Thumbworks in January 2002 where he drove the strategic direction of the company, overseeing both business development, licensing and carrier relations activities. While at Thumbworks, Craig and his team published over 20 mobile games titles, including hit games such as Suzuki Motocross Challenge, School of Rock Audition and Etch A Sketch. Craig and his management team sold Thumbworks to European mobile publisher In-Fusio in January, 2005.

Before starting Thumbworks, Craig founded Nine Dots, one of the top interactive marketing firms in North America whose clients included Nestle, Wells Fargo, Quaker Oats, Qualcomm and other high profile consumer brands.

He earned an MBA with a marketing emphasis from the University of Southern California (USC) and a BA in English Literature from UCLA (University of California at Los Angeles).

Patrick Mork (email)

Patrick Mork is the Marketing Director of EMEA at Glu Mobile. While at Glu he has built his marketing team from 3 persons to 14 persons across 5 countries Patrick has also built high level marketing relationships with key licensing partners including Hasbro, SEGA, Konami, Celador, FOX and Activision to maximize co-marketing opportunities Patrick is a key member of the EMEA management team which helped take the company public in March 2007
Patrick has an MBA with a focus in Entrepreneurship from INSEAD, and a BSFS from Georgetown University.

Ilkka Paananen (email)

Ilkka Paananen has been promoted to president of studios to lead Digital Chocolate’s global product development. Ilkka, who has served as Digital Chocolate’s European managing director since 2004, will now be responsible for the worldwide production of all company products across its multiple, international Studio hubs. Ilkka was a co-founder of Sumea, a mobile game developer acquired by Digital Chocolate in 2004, where he held the role of CEO since 2000.

Sami Lahtinen (email)

Sami is currently the Head of Studio at Mr. Goodliving Ltd. A Subsidiary of RealNetworks, Inc.

HOME \| LECTURES & ARTICLES \| PLATFORM BUSINESS \| IS MOBILE DEAD OR JUST SLEEPING? slides & audio(47 MB) Come join us for a lively panel discussion on the state of the mobile gaming business. We'll tackle topics like what makes a great mobile game, the convergence of online and mobile gaming, the impact of touchscreen handsets and other new devices, the changing demographics of mobile game consumers, and panelists predictions for the 'breakthrough" trends of mobile gaming in 2008 and beyond. Delivered at Casual Connect Amsterdam, February 2008 DOWNLOAD Craig Holland (email) With co-founder Mick Donahoo, Craig created Freeze Tag as a casual games publisher that encourages and nurtures developers. Craig provides strategic and creative direction for Freeze Tag’s game development, marketing and distribution services. Freeze Tag casual game brands include Xango Tango, Nertz Solitaire, Classic Concentration and Etch A Sketch. Prior to Freeze Tag, Craig founded Thumbworks in January 2002 where he drove the strategic direction of the company, overseeing both business development, licensing and carrier relations activities. While at Thumbworks, Craig and his team published over 20 mobile games titles, including hit games such as Suzuki Motocross Challenge, School of Rock Audition and Etch A Sketch. Craig and his management team sold Thumbworks to European mobile publisher In-Fusio in January, 2005. Before starting Thumbworks, Craig founded Nine Dots, one of the top interactive marketing firms in North America whose clients included Nestle, Wells Fargo, Quaker Oats, Qualcomm and other high profile consumer brands. He earned an MBA with a marketing emphasis from the University of Southern California (USC) and a BA in English Literature from UCLA (University of California at Los Angeles). Patrick Mork (email) Patrick Mork is the Marketing Director of EMEA at Glu Mobile. While at Glu he has built his marketing team from 3 persons to 14 persons across 5 countries Patrick has also built high level marketing relationships with key licensing partners including Hasbro, SEGA, Konami, Celador, FOX and Activision to maximize co-marketing opportunities Patrick is a key member of the EMEA management team which helped take the company public in March 2007 Patrick has an MBA with a focus in Entrepreneurship from INSEAD, and a BSFS from Georgetown University. Ilkka Paananen (email) Ilkka Paananen has been promoted to president of studios to lead Digital Chocolate’s global product development. Ilkka, who has served as Digital Chocolate’s European managing director since 2004, will now be responsible for the worldwide production of all company products across its multiple, international Studio hubs. Ilkka was a co-founder of Sumea, a mobile game developer acquired by Digital Chocolate in 2004, where he held the role of CEO since 2000. Sami Lahtinen (email) Sami is currently the Head of Studio at Mr. Goodliving Ltd. A Subsidiary of RealNetworks, Inc.