audio (51 MB)
Explore how ClubPogo has captured the minds - and the pocketbooks of the mainstream consumer.
Delivered at Casual Connect Amsterdam, February 2008
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Andrew Pedersen (email)
In his role as General Manager for Pogo, Andrew Pedersen oversees all aspects of the Pogo.com and Club Pogo business. He is deeply involved in the creation of new and innovative products and services for the online casual game player. An industry veteran with more than 15 years experience in the entertainment software business, Andrew joined Pogo.com in 2000 and was part of EA’s acquisition of Pogo in 2001.
Since joining Pogo, Andrew has been instrumental in the growth of the brand, and driven efforts to launch Pogo.com over multiple platforms and business initiatives, including Pogo’s extremely successful Club Pogo subscription gaming service, retail distribution, and the innovative "connected" downloadable games. Most recently, Andrew lead Pogo’s international expansion launching fully localized sites in the UK, Germany and France.
Prior to joining Pogo.com, Andrew worked for companies including Mattel, Mindscape, Berkeley Systems and Broderbund Software. He has worked on both the marketing and development sides of the business and understands what it takes to create and launch successful products for a wide range of platforms.
