slides & audio(50 MB)
Don will provide an insight into how cross-platform ‘convergence’ will be critical to the success of mobile entertainment over the next 5-10 years in terms of growing awareness, accessibility and adoption. In particular, Don will share his vision on how cross-platform gaming will be the key driver to elevate mobile games to a widely penetrated, prevalent form of entertainment on-the-go in 2008.
The mobile games industry is currently 5-10% penetrated. By leveraging cross platform gaming, mobile can take advantage of the hundreds of millions of eyeballs that log on to play online casual games, driving cross pollination of online casual games audiences to mobile. By utilizing the online platform for mobile, it will be easier for the consumer to access a broader range of casual games, with it currently taking 17 clicks to buy a game from carrier decks (Strategy Analytics).
Cross-platform, triple-play gaming also allows consumers to play their favourite casual games ‘without boundaries’, on their screen of choice: mobile, TV and online, wherever they are. Advertisers can now launch interactive campaigns across all three screens around the world. Game developers and licensors can increase their brand presence across multiple platforms. ‘Triple-play’ gaming also addresses the fragmented way in which consumers consume media and entertainment.
Delivered at Casual Connect Amsterdam, February 2008
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Don Ryan (email)
Don is responsible for Oberon’s cross-platform casual games publishing business worldwide, including content acquisition, external publishing and production of content across online, mobile and iTV platforms globally.
Prior to joining Oberon, Don was GM, Microsoft Game Studios overseeing MSN Games, Messenger Games and Xbox Live Arcade, which he is credited as being one of the creators of. Don was also a director of the Academy of Interactive Arts and Sciences, overseeing the publication of hundreds of downloadable games under the Microsoft Casual Games label.
One of the key visionaries behind Microsoft’s cross-platform casual-games strategy, Don is widely credited with bringing casual games to the masses and establishing the strong foothold that those products now have in the entertainment software industry.
