slides & audio (51 MB)
Online game publishing veteran and WildTangent co-founder and CEO, Alex St. John, will demonstrate the most effective ways for developers of all sizes to make the most money through achieving the proper blend between advertising and traditional retail sales to maximize revenues. WildTangent has in its network more than 500 games from nearly 200 game developers giving the company valuable insight into what models are working and which are not. Whether you are new to the online space or consider yourself a seasoned veteran, this session is guaranteed to make you a smarter, wealthier developer.
Delivered at Casual Connect Amsterdam, February 2008
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Alex St. John (email)
Alex St. John is the CEO and co-founder of WildTangent, the leading online game publisher and creators of the WildTangent Games Console, the most ubiquitous gaming platform on the Internet today.
Prior to founding WildTangent in 1998, St. John was responsible for Microsoft’s multimedia strategy. St. John was one of the early creators of Microsoft’s DirectX technology, which become the foundation for all Windows multimedia applications, 3D graphics, media players, as well as thousands of PC and Xbox games. Several books have been written about St. John’s exploits at Microsoft including Renegades of the Empire by Michael Drummond, Opening the Xbox by Dean Takahashi, and Masters of Doom by David Kushner. St. John is widely considered to have his finger on the pulse of cutting edge technology trends in the online gaming industry and is a frequent speaker at major media & technology events as well as a monthly columnist for Computer Power User Magazine.
