slides & audio (49 MB)
Latin America historically has been given little attention from the videogame industry due to low development activity and high levels of piracy.
Recently, the acquisition of Wanako Games and Atrativa the region has started to turn heads as a viable business model with a number of companies focusing efforts on taking advantage of the casual games space. This along with a handful of world-class developers is creating a microcausm of casual games.
Consumers are starting to pay attention to casual games in greater numbers, with non-traditional business models taking hold which are capturing consumer spending that in the past went to companies providing pirated software.
Delivered at Casual Connect Amsterdam, February 2008
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Mariano Suarez Battan (email)
Mariano is Captain Melon (aka CEO) at Three Melons, a game studio based in Buenos Aires, Argentina, that develops intense, short session videogames for the Web. Since its launch in December 2005, the company has been working with top advertisers and media companies such as Coca-Cola, Lego, Audi, MTV, Discovery Networks, Disney ABC Family, among others.
Luiz Gonsales (email)
Luiz Gonsales is founder and General Manager of Atrativa, distributor and publisher of PC based casual games throughout Latin America, acquired by Real Networks in 2006.
As General Manager of Atrativa, Luiz is responsible for the strategy and overall execution focusing on business development, marketing and distribution.
Luiz founded Atrativa in 2000 and since then has guided the company to become the one of the largest casual games destination in Latin America
