slides & audio(38 MB)
How do you monetize the casual gamer with advertising? This session will cover what is hot and what is not in building an ad-strategy around the target audience. Does reaching the European casual gamer require a local ad force? What are the key-drivers in a successful ad-strategy? Long term vs short term that is the question.
Delivered at Casual Connect Amsterdam, February 2008
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Peter van der Heijden (email)
Peter van der Heijden is co-founder and Director Media of Zylom. Peter has been in the Internet business since business school in 1998. As Director Media of Zylom his responsibility includes all European Advertising related business and rolling out sales offices through Europe. Prior to co-founding Zylom in July of 2001, Rutger was Director of Business Development at Gamegate.com. With offices in Amsterdam, London, New York and San Francisco and over 60 corporate ISP and Portal clients, Gamegate.com was a leading global provider of casual games.
Online games company, the European market leader in casual games, Zylom finished second at the Deloitte Technology Fast 50. Zylom is the second fastest growing technology company in the Netherlands. Since February 2006, Zylom is a subsidiary of the American company, RealNetworks, Inc.
