John Vechey - THE OTHER EIGHTY PERCENT

audio (34 MB)

John Vechey will be discussing the disenfranchised segment of the casual game market, nay the achille's heel of this great and wondrous new industry. With great passion John will wax eloquently about how the casual games industry seems to be ignoring over 80 percent of its potential audience by focusing on the twenty percent of the people who self identify as "people who play games."

Delivered at Casual Connect Amsterdam, February 2008

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John Vechey (email)

In 2000 John Vechey teamed up with Jason Kapalka and Brian Fiete to create one of the first casual game companies: PopCap Games. John has done everything from Biz Dev, CEO, early quality assurance, and now is in charge of PopCap’s portal: PopCap.com.

HOME \| LECTURES & ARTICLES \| INDUSTRY ANALYSIS \| THE OTHER EIGHTY PERCENT audio (34 MB) John Vechey will be discussing the disenfranchised segment of the casual game market, nay the achille's heel of this great and wondrous new industry. With great passion John will wax eloquently about how the casual games industry seems to be ignoring over 80 percent of its potential audience by focusing on the twenty percent of the people who self identify as "people who play games." Delivered at Casual Connect Amsterdam, February 2008 DOWNLOAD John Vechey (email) In 2000 John Vechey teamed up with Jason Kapalka and Brian Fiete to create one of the first casual game companies: PopCap Games. John has done everything from Biz Dev, CEO, early quality assurance, and now is in charge of PopCap’s portal: PopCap.com.