slides (1 MB)
To be a successful developer in the casual game space these days takes more than knowing how to make great games for your audience. You also have to be savvy and well-informed on the business front. Anyone involved in deal negotiation will tell you there's a myriad of things to be aware of and consider. So what are some of the "gotchas" of contract and business negotiation every developer ought to think about before signing on the dotted line? This session explores common terms game developers may encounter when negotiating a deal in the casual game space.
Delivered at Casual Connect Amsterdam, February 2008
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Margaret Wallace (email)
Margaret Wallace is the Co-Founder and CEO of Rebel Monkey, Inc. -- a venture-backed casual game incubator. Located in the heart of New York City, Rebel Monkey is young and vibrant company dedicated to making their fun and accessible games available to millions of casual game players worldwide.
Ms. Wallace is a founding member and former CEO of San Francisco’s Skunk Studios. She also spent time at Mattel, Mindscape, and PF.Magic -- the makers of the original virtual pets programs. During her tenure at Shockwave.com, Ms. Wallace worked on many popular online games and other "creativity" media, the latter notably among the first applications on the web to celebrate user-generated content.
Ms. Wallace serves on the Steering Committee for the International Game Developers Association (IGDA) Casual Games Special Interest Group (SIG). She was also a Co-Editor of the 2006 IGDA Casual Games White Paper. In 2006, Ms. Wallace was named by Next Generation as one of the Game Industry’s 100 Most Influential Women.
