audio (24 MB)
Games are a part of life, at every life stage. It’s important to consider every member of the family when developing games. From preschoolers playing games on their parents’ laps to teenagers playing online, from Mom’s taking a break to decompress to Grandparents playing games to keep their minds agile—there are multiple audiences to be served and games must be developed for users outside of the 35 to 50 year old female demographic.
Delivered at Casual Connect Amsterdam, February 2008
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Ambra Wellbeloved (email)
Ambra manages the Shockwave business at MTV Networks and brings with her more than twelve years of consumer technology experience and business strategy, with focus on online games and entertainment. With millions of visitors each month, Shockwave is one of the top ten gaming sites on the Web. As an early employee of Shockwave (formerly Macromedia), Ambra has held a variety of management positions, including Director of Ecommerce and VP of Production, and is involved in all aspects of the development of Shockwave. Prior to this, Ambra led the design and development efforts for Sony Signatures ecommerce web sites and headed the production departments for both Organic Inc. and Publicis International digital web agencies. Ambra holds a B.S. degree from the University of Utah.
