audio & slides(35 MB)
Advertising has emerged as means to support a fast-growing community of Flash game developers. But to go the advertising route alone, developers have to spend untold amounts of time hunting for advertisers and sponsors. Rather than spending their time wooing advertisers, developers can now dedicate their efforts solely to creating great games thanks to full-service developer kits that help developers gain access to marketing, distribution and monetization. This session describes the evolving casual games market and how important barriers to growth are being overcome thanks to developer-oriented solutions.
Delivered at Casual Connect Seattle, July 2008
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Ada Chen (email)
Ada Chen is Product Marketing Manager at Mochi Media, a company providing monetization and distribution services for game developers. She currently leads advertiser and publisher marketing efforts for the MochiAds network which reaches over 60 million unique users per month. Prior to joining Mochi Media she was part of Microsoft’s adCenter team working with premium clients such as Netflix, Overstock, Blue Nile, and REI across retail, consumer packaged goods, education and insurance verticals. Ada received her undergraduate degree from the Wharton School at the University of Pennsylvania.
