Advertising: Get Ready for Hyper-Growth

Advertising: Get Ready for Hyper-Growth : Slide audio & slides(46 MB)

How will advertising become the dominant form of revenue for casual games?

What is advertising and how much are we talking about? What are advertisers looking for? Come learn about advertising from the industry leaders.

Delivered at Casual Connect Seattle, July 2008

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Chris Houtzer (email)

Chris Houtzer is the Director of New Media in the Games group at RealNetworks, where he’s primarily responsible for building the North American advertising business for RealArcade and GameHouse. Prior to joining Real in 2004, Chris was Senior Manager at WetFeet in San Francisco where he developed a successful online careers service for University Career Centers. In 2000, Chris sold InternshipPrograms.com, a company he started out of college to WetFeet. Chris holds a B.A. in Economics and Management from Albion College.

Jon Epstein (email)

As CEO of Double Fusion, Jonathan Epstein brings a record of launching and building the most successful gaming media properties worldwide. Epstein is responsible for providing strategic vision and direction for the company.
Before joining Double Fusion, Epstein was co-head United Talent Agency’s digital media group. Prior, Epstein served as executive vice president and general manager for IGN Entertainment, acquired by Fox Interactive Media in 2005. Epstein came to IGN with the sale of GameSpy, where he was president and established the company as a major media player. Epstein was founding president and CEO of GameSpot.com where he reshaped the way gamers acquire information.

Ty Levine (email)

Levine has over 15 years of experience spanning both traditional media and new media businesses. He serves as the company’s Vice President of Marketing.

Most recently, Levine was the Director of Marketing at BlueLithium, a leading online ad network which was acquired in October 2007 by Yahoo. At BlueLithium Levine refined company positioning and value propositions that drove substantial increases in ad revenue and repeat advertising business. Prior, Levine served as Senior Director of Marketing at Knight Ridder Digital where he led the launch of Real Cities Network and built the network into 2nd place among local portal networks. Also at Knight Ridder he relaunched CareerBuilder.com. He was also responsible for one of the first truly convergent media marketing programs while at Infoseek. Earlier in his career, Levine worked for a startup division of CBS/Infinity Broadcasting focusing on some of the industry’s first interactive properties.

Carol Werner (email)

HOME \| LECTURES & ARTICLES \| BUSINESS MODELS \| Advertising: Get Ready for Hyper-Growth audio & slides(46 MB) How will advertising become the dominant form of revenue for casual games? What is advertising and how much are we talking about? What are advertisers looking for? Come learn about advertising from the industry leaders. Delivered at Casual Connect Seattle, July 2008 DOWNLOAD Chris Houtzer (email) Chris Houtzer is the Director of New Media in the Games group at RealNetworks, where he’s primarily responsible for building the North American advertising business for RealArcade and GameHouse. Prior to joining Real in 2004, Chris was Senior Manager at WetFeet in San Francisco where he developed a successful online careers service for University Career Centers. In 2000, Chris sold InternshipPrograms.com, a company he started out of college to WetFeet. Chris holds a B.A. in Economics and Management from Albion College. Jon Epstein (email) As CEO of Double Fusion, Jonathan Epstein brings a record of launching and building the most successful gaming media properties worldwide. Epstein is responsible for providing strategic vision and direction for the company. Before joining Double Fusion, Epstein was co-head United Talent Agency’s digital media group. Prior, Epstein served as executive vice president and general manager for IGN Entertainment, acquired by Fox Interactive Media in 2005. Epstein came to IGN with the sale of GameSpy, where he was president and established the company as a major media player. Epstein was founding president and CEO of GameSpot.com where he reshaped the way gamers acquire information. Ty Levine (email) Levine has over 15 years of experience spanning both traditional media and new media businesses. He serves as the company’s Vice President of Marketing. Most recently, Levine was the Director of Marketing at BlueLithium, a leading online ad network which was acquired in October 2007 by Yahoo. At BlueLithium Levine refined company positioning and value propositions that drove substantial increases in ad revenue and repeat advertising business. Prior, Levine served as Senior Director of Marketing at Knight Ridder Digital where he led the launch of Real Cities Network and built the network into 2nd place among local portal networks. Also at Knight Ridder he relaunched CareerBuilder.com. He was also responsible for one of the first truly convergent media marketing programs while at Infoseek. Earlier in his career, Levine worked for a startup division of CBS/Infinity Broadcasting focusing on some of the industry’s first interactive properties. Carol Werner (email)