audio & slides(51 MB)
Join Michael Maas, President & CEO of Merit Entertainment, to learn about the Coin-Operated casual games market. For 15 years people have been spending cash, a dollar at a time, playing casual games on touchscreen systems in bars & restaurants. Over a billion dollars a year is spent by players in this market. Come learn about the history, how the market is changing, and how you can participate. Michael will also discuss in-game advertising, game development and licensed content from the coin-op perspective. Don’t miss this opportunity to hear how Casual Games and Coin-Op come together to broaden an already thriving industry.
Delivered at Casual Connect Seattle, July 2008
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Mike Maas (email)
Michael joined Merit Entertainment in 2006 from Microsoft Corporation, where he was the General Manager for Enterprise and Industry Marketing. He was responsible for Microsoft’s marketing programs that address managed enterprise accounts in the US. As the chief marketer for the US Enterprise group, he drove marketing strategy and budget while overseeing local marketing efforts in all major US cities.
Until leaving IBM in fall of 2003, Michael was VP of Marketing for IBM’s Communications Sector, where he led global marketing efforts in Telecommunications, Media and Entertainment.
Michael’s early career was spent designing and manufacturing high-performance supercomputers and related technology for Control Data, ETA Systems, and Kendall Square Research.
Michael holds a BS in Electrical Engineering from the University of Notre Dame and an MBA from Harvard Graduate School of Business Administration.
Jeroen Efferich (email)
Jeroen Elfferich is founder and CEO at Ex Machina, the independent, Amsterdam-based company that enables social gaming across mobile, web and broadcast. Jeroen’s passion is extending the social context of technology and believes community gaming is its cutting edge.
Jeroen has a background in Artificial Intelligence and Sociology and founded several successful online and technology ventures since 1996. He’s been working on online gaming technology since 1998, mobile multiplayer since 2001 and crossplatform gaming since 2006.
Julius, Ex Machina’s proven and robust cross-platform connected games management system, is in use at leading media companies, publishers and operators around the world. Julius games are built using the Deus multiplayer engine and SDK, which has been licensed to dozens of game developers.
