slides & audio(49 MB)
The terms "Casual Games" and "Casual Gamer" are very broad terms that mean different things to virtually everyone involved in this area of the overall games industry. The complexity of defining casual games is due to the evolutionary and revolutionary changes that occur each year and the diversity of products and services, breadth of consumption methods and wide variety of business models that have emerged. In this keynote address, Paul Thelen presents the results of new study performed by Big Fish Games, in collaboration with NPD Group, of the US games industry with an emphasis on the casual gamer. The study profiles distinct casual segments of the market and the resulting business opportunities as well as comparing and contrasting these casual segments with the traditional core games market.
Delivered at Casual Connect Seattle, July 2008
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Paul Thelen (email)
Paul Thelen, Big Fish Games’ Founder, Chairman and CSO, has an MBA from Stanford University and a Bachelor of Science in Electrical Engineering from the University of Washington. Big Fish Games develops, publishes and distributes the industry’s leading games and BigFishGames.com is the world’s largest game distribution portal, delivering more than 1 million downloads daily. Prior to founding Big Fish Games, Paul wrote the business plan that launched RealArcade, the casual games industry’s first large scale distribution service.
