Social Networks were big in Europe long before they were big in North America – and while Facebook has debunked the theory that Social Networks are inherently regional – the numbers show that the folks in the EU certainly haven't lost any of their fervor for this sort of Internet community. If you pursue global success for your social game, you can't afford to ignore that a large percentage of your audience lives "across the pond." Success in the EU isn't any harder (or easier) than success elsewhere, but the audience there has some unique quirks. Come find out what they are and why you should care.
Delivered at Casual Connect Seattle, July 2010
Jens BEGEMANN (email)
In January 2009 Jens Begemann founded wooga (world of gaming). wooga launched its first game "Brain Buddies" on Facebook and Germany`s VZ.net in summer of 2009 and quickly gained over 10 million users.
Its second game, Bubble Island, was just launched in beta and game three and four will follow in spring and summer 2010.
wooga`s goal is to publish the best social games in the world. It is backed by Balderton Capital and Holtzbrinck Ventures who invested over €5m ($7.5m).
From 2001 - 2008 Jens was at Jamba (aka Jamster) and helped growing the company to the world‘s leading provider of mobile entertainment. From 2005 he was Chief Product Officer & member of the management board. He managed a team of of 130, being responsible for content acquisition and creation and user experience.
Johan PEITZ (email)
With a background in computer science and engineering, Johan has been involved in digital games for more than a decade. In 1998 Johan founded the independent game studio Free Lunch Design, releasing more than a dozen very popular casual games, including the cult classic Icy Tower. During the years Johan has also researched game design and taught simulation engines at university level. Currently Johan acts as Director of Social Games at Muskedunder Interactive, a premium flash game studio, which he also co-owns. Johan`s passion for making great games is life long and he is a regular speaker at industry events and conferences.