slides (2 MB)
Taking a look at the microtransaction business - including skill based games and community games.
Delivered at Casual Connect Amsterdam, Winter 2006
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Cooper Moo (email)
As vice president of business development, Cooper leads WorldWinner’s overall business development strategy and operational execution of deals with content and distribution partners. Cooper joined the company in 2004 as director of business development and has negotiated agreements for the company’s major partnerships including Pogo/EA, AOL, MSN, PopCap, Hasbro and Fremantle.
Prior to joining WorldWinner, Cooper was senior manager of e-commerce for Monster.com. In this role, he represented Monster's interest in a $104 million dollar, four-year partnership with AOL. As director of strategic partnerships for Salary.com, he created and managed partnerships with Monster, Yahoo!, CareerBuilder and other major online media companies. Before entering the online space, Cooper was a partner in a Seattle trading company for eight years.
Cooper is a frequent presenter at industry events, having spoken at the Game Developer’s Conference in San Francisco, the Austin Games Conference, the LA Games Conference, and Casual Connect in both Seattle and Amsterdam. Cooper resides near Seattle and graduated from the University of Oregon with a B.A. in International Relations focused on China.
