Craig Holland - ALTERNATIVE CHANNELS FOR CASUAL GAMES

An overview of alternate channels for casual games

Delivered at Casual Connect Seattle, June 2006

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Craig Holland (email)

With co-founder Mick Donahoo, Craig created Freeze Tag as a casual games publisher that encourages and nurtures developers. Craig provides strategic and creative direction for Freeze Tag’s game development, marketing and distribution services. Freeze Tag casual game brands include Xango Tango, Nertz Solitaire, Classic Concentration and Etch A Sketch.

Prior to Freeze Tag, Craig founded Thumbworks in January 2002 where he drove the strategic direction of the company, overseeing both business development, licensing and carrier relations activities. While at Thumbworks, Craig and his team published over 20 mobile games titles, including hit games such as Suzuki Motocross Challenge, School of Rock Audition and Etch A Sketch. Craig and his management team sold Thumbworks to European mobile publisher In-Fusio in January, 2005.

Before starting Thumbworks, Craig founded Nine Dots, one of the top interactive marketing firms in North America whose clients included Nestle, Wells Fargo, Quaker Oats, Qualcomm and other high profile consumer brands.

He earned an MBA with a marketing emphasis from the University of Southern California (USC) and a BA in English Literature from UCLA (University of California at Los Angeles).

Bryan Trussel (email)

Dave Bell (email)

Raj Singh (email)

HOME \| LECTURES & ARTICLES \| PLATFORM BUSINESS \| ALTERNATIVE CHANNELS FOR CASUAL GAMES slides (3.5 MB) An overview of alternate channels for casual games Delivered at Casual Connect Seattle, June 2006 DOWNLOAD Craig Holland (email) With co-founder Mick Donahoo, Craig created Freeze Tag as a casual games publisher that encourages and nurtures developers. Craig provides strategic and creative direction for Freeze Tag’s game development, marketing and distribution services. Freeze Tag casual game brands include Xango Tango, Nertz Solitaire, Classic Concentration and Etch A Sketch. Prior to Freeze Tag, Craig founded Thumbworks in January 2002 where he drove the strategic direction of the company, overseeing both business development, licensing and carrier relations activities. While at Thumbworks, Craig and his team published over 20 mobile games titles, including hit games such as Suzuki Motocross Challenge, School of Rock Audition and Etch A Sketch. Craig and his management team sold Thumbworks to European mobile publisher In-Fusio in January, 2005. Before starting Thumbworks, Craig founded Nine Dots, one of the top interactive marketing firms in North America whose clients included Nestle, Wells Fargo, Quaker Oats, Qualcomm and other high profile consumer brands. He earned an MBA with a marketing emphasis from the University of Southern California (USC) and a BA in English Literature from UCLA (University of California at Los Angeles). Bryan Trussel (email) Dave Bell (email) Raj Singh (email)