Eric Lamendola - CREATING, USING, AND PROTECTING IP

Protecting your IP is instrumental to ensuring that people are rewarded for innovating.

our take:
If you think creating new IP is easy - check out the introduction to this session. Not spending a full year coming up with a game play mechanic? Well then you aren't trying hard enough.

Delivered at Casual Connect Seattle, 17 July 2007

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Eric Lamendola(email)

Eric Lamendola is currently the Director of Operations and Business Development for Slingo, Inc. He has been with Slingo since 1999 (before the term “Casual Games” was widely known) and has had the unique opportunity to lead Slingo’s growth into the widely popular intercontinental brand that it is today. In that time, he has leveraged Slingo’s irresistible blend of slots and bingo in just about every digital interactive media including online, digital and mobile technologies exposing the Slingo brand to over 100 million people in the US alone. Eric has also been working for the past 2 years to bring the Slingo brand and game play to television in Asia and the US with a television game show going live in July 2007 in the Philippines. Prior to working at Slingo, Eric started his own computer technical services company focusing on small businesses and governmental systems administration. He also spent 15 years as a professional SAG actor including being nominated for a CLIO award.

HOME \| LECTURES & ARTICLES \| BUSINESS MODELS \| CREATING, USING, AND PROTECTING IP slides & audio (59 MB) Protecting your IP is instrumental to ensuring that people are rewarded for innovating. our take: If you think creating new IP is easy - check out the introduction to this session. Not spending a full year coming up with a game play mechanic? Well then you aren't trying hard enough. Delivered at Casual Connect Seattle, 17 July 2007 DOWNLOAD Eric Lamendola(email) Eric Lamendola is currently the Director of Operations and Business Development for Slingo, Inc. He has been with Slingo since 1999 (before the term “Casual Games” was widely known) and has had the unique opportunity to lead Slingo’s growth into the widely popular intercontinental brand that it is today. In that time, he has leveraged Slingo’s irresistible blend of slots and bingo in just about every digital interactive media including online, digital and mobile technologies exposing the Slingo brand to over 100 million people in the US alone. Eric has also been working for the past 2 years to bring the Slingo brand and game play to television in Asia and the US with a television game show going live in July 2007 in the Philippines. Prior to working at Slingo, Eric started his own computer technical services company focusing on small businesses and governmental systems administration. He also spent 15 years as a professional SAG actor including being nominated for a CLIO award.