Ernie Ramirez - DON'T GO BROKE

Ernie Ramirez: Screenshots slides & audio(40 MB)

Controlling costs, canceling a game, and benefiting from varied revenue sources - important topics for everyone in the studio to understand.

our take:
This is a follow up to Eric's sessions (see above) with details about setting up your production pipeline in the real world from the eyes of a business/finance guy.

More detail is available in "Don't Go Broke" p30 of the Winter 2007 issue of the Casual Connect Magazine.

Delivered at Casual Connect Seattle, 19 July 2007

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Ernie Ramirez (email)

After receiving an MBA from University of California Irvine, and prior to co-founding Reflexive, Ernie worked at Price Waterhouse and later at the Walt Disney Company in the department what was then known as Disney Interactive. In addition to his finance/accounting duties, Ernie has earned game, level, & story design credit on several of Reflexive games including Lionheart: Legacy of the Crusader, and the award winning hit titles Ricochet Lost Worlds, Big Kahuna Reef, and Wik & The Fable of Souls. This varied experience has given him a unique understanding of the pull and push relationship that can exist between finance and game development departments.

HOME \| LECTURES & ARTICLES \| STUDIO BUSINESS \| DON'T GO BROKE slides & audio(40 MB) Controlling costs, canceling a game, and benefiting from varied revenue sources - important topics for everyone in the studio to understand. our take: This is a follow up to Eric's sessions (see above) with details about setting up your production pipeline in the real world from the eyes of a business/finance guy. More detail is available in "Don't Go Broke" p30 of the Winter 2007 issue of the Casual Connect Magazine. Delivered at Casual Connect Seattle, 19 July 2007 DOWNLOAD Ernie Ramirez (email) After receiving an MBA from University of California Irvine, and prior to co-founding Reflexive, Ernie worked at Price Waterhouse and later at the Walt Disney Company in the department what was then known as Disney Interactive. In addition to his finance/accounting duties, Ernie has earned game, level, & story design credit on several of Reflexive games including Lionheart: Legacy of the Crusader, and the award winning hit titles Ricochet Lost Worlds, Big Kahuna Reef, and Wik & The Fable of Souls. This varied experience has given him a unique understanding of the pull and push relationship that can exist between finance and game development departments.