audio (64 MB)
Good conversation with leaders in the space who are exploring many different distribution models - and if we can actually make money.
our take:
Getting our games on lots of platforms are important so we can reach everyone!
Delivered at Casual Connect Seattle, 18 July 2007
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Daniel Bernstein (email)
Daniel Bernstein founded Sandlot Games and has served as President & CEO since its inception in 2002. Sandlot Games is the world’s premier publisher and developer of casual and family-friendly games across a variety of platforms. Daniel is a veteran of the gaming industry and has over ten years of content strategy, game development, publishing and production-related experience having successfully launched over 20 game titles with Kesmai Studios, Monolith Productions and WildTangent. Prior to starting Sandlot Games, Daniel held the position of Director of Product Strategy at WildTangent, where he devised and executed a successful online fee-based games business. An accomplished composer, Daniel also writes music for most of the games developed and published by Sandlot Games. Daniel holds a BS in Computer Science and an MA in Music Composition from the University of Virginia.
Andrew Pedersen (email)
In his role as Executive Producer for Pogo, Andrew Pedersen oversees the Pogo.com studio, and is intricately involved in the creation of new and innovative products and services for the online casual game player. An industry veteran with over 15 years experience in the entertainment software business, Andrew started working at Electronic Arts' Pogo.com six years ago. During that time, he has been instrumental in the growth of the brand, and driven efforts to launch Pogo.com over multiple platforms and business initiatives, including Pogo's extremely popular Club Pogo subscription gaming service, downloadables, retail distribution and mobile. In the past year alone, Andrew and his team have produced over 35+ new games and 10 new innovative features, including Avatars (called Minis) and Premium Badge Albums. Andrew was also influential in the introduction of badges when Club Pogo launched in July 2003.
Prior to joining Pogo.com, Andrew worked for companies including Mattel, Mindscape, Berkeley Systems and Broderbund Software. He has worked on both the marketing and development sides of the business and understands what it takes to create and launch successful products for a wide range of platforms.
Mark Cottam (email)
As CEO of MumboJumbo, Mark Cottam brings over 20 years of industry experience to the company. Mark is responsible for the global operations of the business with a focus on retail sales. Under Mark’s direction, MumboJumbo has become a leading developer of games for online distribution and the preferred publisher of premium casual games for the retail channel. Prior to joining MumboJumbo, Mark served as Chief Operating Officer and Vice President of Sales and Marketing at Moto1.net, where he led the company's successful development and deployment of its motorsports portal and online racing series. Additionally, Mark has held management positions at MacPlay, Dragon Systems, PowerHouse Entertainment, ParSoft Interactive, CyberMedia and XTree Company.
