slides & audio(44 MB)
Great overview of the ups and downs of funding from: Self-funding, publishing, strategic partners and venture capital.
our take:
Who doesn't want money? We just say: be careful and don't over extend.
The slides & .xls included in this session are awesome, so make sure to look at these.
More detail is available in "Realities of Running an Independent Game Studio" (p16 of the Summer 2007 issue of the Casual Connect Magazine)
Delivered at Casual Connect Seattle, 16 July 2007
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James Gwertzman (email)
James Gwertzman leads PopCap Games’ operations throughout the Asia Pacific region, a key market for PopCap as it expands its leadership role in producing hit casual games beyond the United States.
Prior to his current role, Mr. Gwertzman was Director of Business Development for PopCap in the United States where he was responsible for identifying and capturing new business opportunities for PopCap as well as managing relationships with PopCap’s key partners.
Mr. Gwertzman joined PopCap Games in 2005 when it acquired Sprout Games, the casual game studio he co-founded and managed, and creator of best selling games such as Feeding Frenzy and Pizza Frenzy. Mr. Gwertzman has also cofounded the console game developer Escape Factory. Previously he worked at Microsoft in a variety of roles, including Director of Online Marketing for Microsoft Asia, based out of Tokyo. James is a member of the IGDA Casual Games SIG Steering Committee, and is a frequent speaker at industry events. James graduated from Harvard with a degree in Computer Science.
