| MARKETING |
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  Mass Marketing the FunDead for $35,000
Ben Rotholtz
Seattle 2010: slides, audio |
 It’s Payback Time: Growing Profits with Mail-in Rebates
Jason Foodman
Fall 2009: article |
 Live Focus Group: Moms Just Wanna Have Fun
Owais Farooqui
Seattle 2010: slides, audio |
 Open For Business: Tips for Boosting Your E-newsletter Open Rates
Paul Hyman
Fall 2009: article |
New Techniques to Promote Your Game
Sue Bohle
Seattle 2010: slides, audio |
 The “New” Casual Female Market
Linny Cendana
Summer 2009: article |
 Social Genetics: Demographics and Affinities of Gamers
Nick Berry
Seattle 2010: slides, audio |
 Cisco Mind Share: A Case Study
Jerry Bush
Summer 2009: article |
 Reaching New Audiences: The Union of Fun and Purpose
Mark Baxter
Seattle 2010: slides, audio |
Repeat Business: It’s The Name
Paul Hyman
Winter 2009: article |
Driving User Behavior & Business Value with Game Mechanics
David Tyler
Seattle 2010: slides, audio |
 Make Your Marketing Pop
Scott Steinberg
Summer 2008
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 Reverse Thrust: Discover Your Consumer
Tatyana Chernova
October 2009: slides, audio |
 Making Games More Marketable
Scott Steinberg
Summer 2007: article
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 Next-gen Casual: CMOG - Challenges on All Fronts
Nikulin, Podluznhy
October 2009: slides, audio |
 The Long Tail
Tony Leamer
Winter 2007: article
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 Rules of Engagement: How Casual Games Connect Brands to Consumers
Alison Bryant
July 2009: slides, audio |
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 Come on down! Competition in Casual Games
Cooper Moo
July 2009: slides, audio |
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 What Women Really Want - Part 2
Kathy Johnson
July 2009: slides, audio |
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 The Recession Gamers
Michael Rosenberg
July 2009: slides, audio |
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 Marketing Through Community
Eric Doyle
July 2009: slides, audio |
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 The Changing Games Landscape
Anita Frazier
July 2009: slides, audio |
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 How to make 20x ROI with Casual Games
George Donovan
July 2009: slides, audio |
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 Big Brands Go Casual in a Big Way
Soumas, Zeller, Mate, Melnick
July 2009: slides, audio |
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 Bringing your Brands to Mobile
Breslin, Liszt, Bernstein, Bellows
July 2009: audio |
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 Creative e-marketing solutions during an economic downturn
Marc Engelsman
February 2009: slides, audio |
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 Maximize Your Growth in Europe and Asia
Tetyana Franke
February 2009: slides, audio |
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 Spotlight on German Mothers: How to reach this exclusive audience with casual games
Sidney Mock
February 2009: slides, audio |
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 Getting into Xbox LIVE Arcade and Xbox LIVE Community Games
Chris Kempt
February 2009: slides, audio
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 The explosion of a "brand" new market
Tatiana Chernova
Fall 2008 |
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 Viral Games Marketing
Michael Kalkowski
Winter 2008
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 Get Your Company Noticed
Zeisser, te Brake
Winter 2008
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 Designing and Marketing to the European Consumer
Brenden McNulty
Winter 2008
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 Brick & Mortar Retailers
Max Cowsert
Winter 2008
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 Teens & Tweens
Kenny Rosenblatt
July 2007: slides, audio
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 Creating, Using and Protecting IP
Eric Lamendola
July 2007: slides, audio
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| ADVERTISING |
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Advertising - A "Must-Have" for Any Casual or Social Gaming Business
Shannon Callies
Seattle 2010: slides, audio |
E-Marketing Best Practices: Two Tips for Improving Your E-mail Marketing
Paul Hyman
Summer 2009: article |
 The Business of Building Engaging, Enduring Brands
Mari Baker
Seattle 2010: slides, audio |
 “Brought to You by Our Sponsor”
- Using Advertising as a Payment Option
David Madden
Summer 2009: article |
 Social Gaming: An Advertiser's Perspective
Nilzen, Gonzalez, Bell, Sullivan
February 2010: slides, audio |
 Time Limits
Chris Houtzer
Winter 2008
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 Demystifying Advergaming: How to Use Gaming in the Digital Marketing Mix
Helen Copnall
February 2010: slides, audio |
Two Important Questions
Alex St. John
Winter 2008
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 How to Get Your Flash Games onto 1,000 Websites
Alex Norstrom
July 2009: slides, audio |
Beyond Downloads
Microsoft, Real, Shockwave
Winter 2007: article
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 CPM, In-Game, Interstitial Rich Media and other fancy buzzwords
Menachem Salinas
February 2009: slides, audio |
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 Video Advertising and the Reinvention of the Casual Game Business Model
Ty Levine
February 2009: slides, audio |
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 Next Generation Advertising Tools and Formats
Epstein, Houtzer, Cohen, Spaine
Summer 2008
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 Beyond the Advergame: Successfully Taking Your Media Property into Casual Games
Melnick, Soumas, Campbell
Summer 2008
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 What Brands and Media Buyers Really Think About In-Game Advertising!
Vann, Levine, Smith, Keating, Laughlin, Moon
Summer 2008
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 Gaming in 2020
Alex St. John
Summer 2008
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 Advertising: Get Ready for Hyper-Growth
Houtzer, Levine, Epstein, Werner
Summer 2008
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 Making Money Off Casual Games – The Pain Free Way
Ada Chen
Summer 2008
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 Advertising to the European Consumer
Peter van der Heijden
Winter 2008
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 Advertising isnt Limited to Ads
Jameson Hsu
Winter 2008
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 The Advertisier Side of Ads
Ronnie Lavi
Winter 2008
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 Maximize Your Revenue
Alex St. John
Winter 2008
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 The Black Art of Advergame Development
Brian Robbins
Winter 2008
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 Advergames: The Holy Grail for Brands?
Chris Kempt
Winter 2008
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 Casual Games Are More than Just Downloads
Brian Robbins
July 2007: slides, audio
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 State of Advertising
Greg Lanz, Erica DeLorenzo, Shawn McMichael, Chris Houtzer, Greg Schaffer
July 2007: slides, audio
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| BUSINESS MODELS |
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 The Myth of the 7-Hour Gamer: A Race to Zero
Sean Vanderdasson
October 2009: slides, audio |
 Get in the Game
Bryan Cashman
Matt Garland
Summer 2008
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 Game Monetization on Microsoft technologies
Evgeny Marchenkov
October 2009: slides, audio |
A Survey of Casual Games
Cole, Bankard, Peterson
Winter 2008
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 Business Model Diversification: The Only Sure Bet
Mike Peronto
July 2009: slides, audio |
Micropayments
Nils-Holger Henning
Winter 2008
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 The New Money: Emerging Revenue Channels for Online Games
Ada Chen
July 2009: slides, audio |
Making Money Off of Free Games
Alisa Chumachenko
Winter 2008
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 Indie Gold: Downloadable Content Models for Core Casual Games
Tom Buscaglia
July 2009: slides, audio |
Virtual Worlds
Kevin Richardson
Winter 2008
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 Make money off your games
Larson, Houtzer, Vann, Shehan, Shukla, Madden
July 2009: audio |
 What Is The Holy Grail In Online Games
Paul Heydon
Summer 2007: article
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 Designing, Balancing, and Managing Virtual Economies
Sherman, Sheppard, James, Rutherford, Kim, Early
July 2009: slides, audio |
 Monetization Across the Value Chain
Ethan Clark, Mark Cottam, Paul Jensen
Winter 2007: article
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 Emerging Business Models & New Ways to Monetize
Cook, Caplan, Hirson, Goldberg, Garg, Friedler
July 2009: audio |
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 The Business of Gaming: Enterprise Gaming
Dolbier, Gialis, Paharia, Pope, Edery
July 2009: audio |
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 The Business of Gaming: Starting a Company & Fundraising Strategies
Chang, Wallerstein, Cleland, Clavier, Stevens
July 2009: audio |
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 The Theory of Pricing: Finding Equilibrium or a Race to the Bottom?
Ryan, Kolisch, Leamer
February 2009: slides, audio |
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 Top of the Heap: Casual Games, Top Ten Lists and Filling a Niche
Marazzani, Hieke, Merzlikin, Kolisch, Holland
February 2009: slides, audio |
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 Free-to-play MMO Games:Finding Balance Between Casual & Hardcore
Alisa Chumachenko
Fall 2008 |
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 Making Money Off Web Games - The Pain Free Way
Ada Chen
Fall 2008
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 Have Your Cake & Eat It Too!: Monetizing Casual Games in Virtual Worlds
Derrick Morton & Daniel Bernstein
Summer 2008
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 Major Entertainment Companies Take On The World Of Casual Gaming
Ranah Edelin, Kyra Reppen
Summer 2008
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 Freak Your Game: Data-Driven Game Management for Dummies
Lisa Rutherford
Summer 2008
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 Power to the People: The Art of Casual Game Developer Shared Revenue Program
Sherman, Connally, Wellbeloved, Prigg, Carter
Summer 2008
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 Earning Every Play: Microtransactions
Nouzareth, Chumachenko, Moo
Winter 2008
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 Web Games - The New Frontier
Greer, Borne, Chang
July 2007: slides, audio
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 Free Play, Item Buy Games
Whon Namkoong
July 2007: slides, audio
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 The End of Subscription? Next: Items
Erik Bethke
June 2006: slides
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 Combining Microtransactions, Community and Competition
Cooper Moo
June 2006: slides
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 Skill Based Games
Zacconi, Elfenbein, Moo
Winter 2006: slides
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| INDUSTRY BUSINESS |
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Hype vs Real Deal
Humphrey, Powers, Thelen, Skaggs, Bartel, Brodie
Seattle 2010: slides, audio |
 Don’t Go Broke! An Analysis of Sunk Cost
Ernie Ramirez, Ion Hardie
Winter 2007: article
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 Hype or Real Deal
Powers, Hammes, Marazzani, Kolisch
February 2010: slides, audio |
 Getting Started – Licensing and Publishing Contracts
Michael Mei
Winter 2007: article
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 Funding Strategies
Nils-Holger Henning
October 2009: slides, audio |
 Government Organizations Love Casual Games
Phil Carlisle
Summer 2007: article
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 International Marketing- Making Mucho Dinero Abroad
Ongil, Wasmuth
July 2009: slides, audio |
 Game Selection
Erik Goosens
Summer 2007: article
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 The Social Game Revenue Machines
Goldberg, de Halleux, Pleasants, Sehgal
July 2009: audio |
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 Reinvigorating and Facilitating Corporate Culture Change
Bailey, Anderson, Franco, Oltyan
July 2009: audio |
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 The Art of the Pitch
Bailey, Buchan, Lehrer, Rasheed
July 2009: audio |
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 Building a world class gaming brand & taking it global
Rohit Sharma
Fall 2008
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 Co-Production: How to Structure a Media Relationship in a Way That Really Works
Lloyd Melnick
Fall 2008 |
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 A Deep Drink From The Fountain of Eastern Europe and Russia
Tatiana Chernova & Taras Tarasov
Summer 2008
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 Top Ten Things You Need To Know About Privacy
Nick Berry
Summer 2008
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 The Social Tidal Wave: The New Definition of Casual Gaming
Dave Williams
Summer 2008
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 How Real Does Business
Jeremy Snook
Summer 2008
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 The Business of Peggle
Dave Roberts
Summer 2008
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Planning Meeting Lectures
Various Speakers
Summer 2008
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 Going international - Entering New Markets: What to Do and What to Avoid
Luis Ongil
Summer 2008
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 Global Markets: What do players want?
Thorsten Kolisch
Summer 2008
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 Hype vs. Reality 2
Joel Brodie
Winter 2008
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 Google's Advertising Initiatives: What this means for the Casual Games Community
Bernie Stolar
Winter 2008
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 The Changing Face of Casual Games
Chris Early
Winter 2008
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 Cutting Through the Clutter - How to Make Sure Your Game Lives a Long, Healthy Life
Paul Thelen
Winter 2008 |
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 Entering the Global Market
De Boer, Henning
Winter 2008 |
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 Best Practices
Augustino, Lober
Winter 2008 |
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 Core Publishers in a Casual World
Eric Schwertzel
July 2007: slides, audio
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 Casual Games: State of the Industry
Gabe Zicherman
June 2006: slides
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 Hype vs. Reality
Joel Brodie
Winter 2006: slides
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