MARKETING & BUSINESS MODELS

There is more than one way to make money.

MARKETING
Viral Games Marketing Michael Kalkowski Winter 2008	Making Games More Marketable Scott Steinberg Summer 2007: article
Get Your Company Noticed Zeisser, te Brake Winter 2008	The Long Tail Tony Leamer Winter 2007: article
Designing and Marketing to the European Consumer Brenden McNulty Winter 2008
Brick & Mortar Retailers Max Cowsert Winter 2008
Advertising to the European Consumer Peter van der Heijden Winter 2008
Advertising isnt Limited to Ads Jameson Hsu Winter 2008
The Advertisier Side of Ads Ronnie Lavi Winter 2008
Teens & Tweens Kenny Rosenblatt July 2007: slides, audio
Creating, Using and Protecting IP Eric Lamendola July 2007: slides, audio

BUSINESS MODELS
Maximize Your Revenue Alex St. John Winter 2008	A Survey of Casual Games Cole, Bankard, Peterson Winter 2008
Earning Every Play: Microtransactions Nouzareth, Chumachenko, Moo Winter 2008	Micropayments Nils-Holger Henning Winter 2008
The Black Art of Advergame Development Brian Robbins Winter 2008	Making Money Off of Free Games Alisa Chumachenko Winter 2008
Advergames: The Holy Grail for Brands? Chris Kempt Winter 2008	Time Limits Chris Houtzer Winter 2008
Casual Games Are More than Just Downloads Brian Robbins July 2007: slides, audio	Two Important Questions Alex St. John Winter 2008
State of Advertising Greg Lanz, Erica DeLorenzo, Shawn McMichael, Chris Houtzer, Greg Schaffer July 2007: slides, audio	Virtual Worlds Kevin Richardson Winter 2008
Web Games - The New Frontier Greer, Borne, Chang July 2007: slides, audio	Interactive Skill Games Association Harlan Goodson Winter 2008
Free Play, Item Buy Games Whon Namkoong July 2007: slides, audio	What Is The Holy Grail In Online Games Paul Heydon Summer 2007: article
The End of Subscription? Next: Items Erik Bethke June 2006: slides	Monetization Across the Value Chain Ethan Clark, Mark Cottam, Paul Jensen Winter 2007: article
Combining Microtransactions, Community and Competition Cooper Moo June 2006: slides	Beyond Downloads Microsoft, Real, Shockwave Winter 2007: article
Skill Based Games Zacconi, Elfenbein, Moo Winter 2006: slides

INDUSTRY BUSINESS
Hype vs. Reality 2 Joel Brodie Winter 2008	Government Organizations Love Casual Games Phil Carlisle Summer 2007: article
Google's Advertising Initiatives: What this means for the Casual Games Community Bernie Stolar Winter 2008	Game Selection Erik Goosens Summer 2007: article
The Changing Face of Casual Games Chris Early Winter 2008
Cutting Through the Clutter - How to Make Sure Your Game Lives a Long, Healthy Life Paul Thelen Winter 2008
Entering the Global Market De Boer, Henning Winter 2008
Best Practices Augustino, Lober Winter 2008
Core Publishers in a Casual World Eric Schwertzel July 2007: slides, audio
Casual Games: State of the Industry Gabe Zicherman June 2006: slides
Hype vs. Reality Joel Brodie Winter 2006: slides