There is more than one way to make money.

MARKETING  
KalkowskinewViral Games Marketing
Michael Kalkowski

Winter 2008

Scott Steinberg: Making Games More MarketableMaking Games More Marketable
Scott Steinberg

Summer 2007: article

KalkowskinewGet Your Company Noticed
Zeisser, te Brake

Winter 2008

Tony Leamer: The Long TailThe Long Tail
Tony Leamer

Winter 2007: article

Brenden McNulty: European ConsumernewDesigning and Marketing to the European Consumer
Brenden McNulty

Winter 2008

 
Max Cowsert: Brick & Mortar RetailersnewBrick & Mortar Retailers
Max Cowsert

Winter 2008

 
Peter van der Heijden: Advertising to the European ConsumernewAdvertising to the European Consumer
Peter van der Heijden

Winter 2008

 
Advertising isn't limited to AdsnewAdvertising isnt Limited to Ads
Jameson Hsu

Winter 2008

 
Ronnie Lavi: The advertiser side of adsnewThe Advertisier Side of Ads
Ronnie Lavi

Winter 2008

 
Kenny Rosenblatt: Teens and TweensTeens & Tweens
Kenny Rosenblatt

July 2007: slides, audio

 
SlingoCreating, Using and Protecting IP
Eric Lamendola

July 2007: slides, audio

 
   
BUSINESS MODELS  
Alex St. John: Maxmize your RevenuenewMaximize Your Revenue
Alex St. John

Winter 2008

Cole, Bankard, Peterson: MicropaymentsnewA Survey of Casual Games
Cole, Bankard, Peterson

Winter 2008

Microtransaction PanelnewEarning Every Play: Microtransactions
Nouzareth, Chumachenko, Moo

Winter 2008

Nils-Holger Henning: MicropaymentsnewMicropayments
Nils-Holger Henning

Winter 2008



Advergame Development
newThe Black Art of Advergame Development
Brian Robbins

Winter 2008

Robert Adams, Licensing ContentnewMaking Money Off of Free Games
Alisa Chumachenko

Winter 2008



Microtransaction PanelnewAdvergames: The Holy Grail for Brands?
Chris Kempt

Winter 2008

Chris Houtzer: Time LimitsnewTime Limits
Chris Houtzer

Winter 2008



Brian Robbins: Casual Games Are More Than Just DownloadsnewCasual Games Are More than Just Downloads
Brian Robbins

July 2007: slides, audio

Alex St. John: 2 Important QuestionsnewTwo Important Questions
Alex St. John

Winter 2008



Greg Lanz: Ad State of Advertising
Greg Lanz, Erica DeLorenzo, Shawn McMichael, Chris Houtzer, Greg Schaffer

July 2007: slides, audio

Kevin Richardson : VIrtual WorldsnewVirtual Worlds
Kevin Richardson

Winter 2008



Greer, Borne: Web games- the new frontierWeb Games - The New Frontier
Greer, Borne, Chang

July 2007: slides, audio

Harlan Goodson newInteractive Skill Games Association
Harlan Goodson

Winter 2008



Whon Namkoong: Free play, Item Buy gamesFree Play, Item Buy Games
Whon Namkoong

July 2007: slides, audio

Paul Heydon: What Is The Holy Grail In Online GamesWhat Is The Holy Grail In Online Games

Paul Heydon

Summer 2007: article

Erik Bethke: The End of Subscription? Next: ItemsThe End of Subscription? Next: Items
Erik Bethke

June 2006: slides

Ethan Clark: Monetization Across the Value ChainMonetization Across the Value Chain
Ethan Clark, Mark Cottam, Paul Jensen

Winter 2007: article

Cooper Moo: Combining Microtransactions, Community and CompetitionCombining Microtransactions, Community and Competition
Cooper Moo

June 2006: slides

CGA Advertising Action Group: Beyond DownloadsBeyond Downloads
Microsoft, Real, Shockwave

Winter 2007: article

Assaf Monsa: Skill Based GamesSkill Based Games
Zacconi, Elfenbein, Moo

Winter 2006: slides

 
   
INDUSTRY BUSINESS  
Joel Brodie: Hype vs. Reality 2newHype vs. Reality 2
Joel Brodie

Winter 2008

Phil Carlisle: Government Organizations Love Casual GamesGovernment Organizations Love Casual Games
Phil Carlisle

Summer 2007: article

Bernie Stolar: GooglenewGoogle's Advertising Initiatives: What this means for the Casual Games Community
Bernie Stolar

Winter 2008

Erik Goosens: Game SelectionGame Selection
Erik Goosens

Summer 2007: article

Chris Early: GooglenewThe Changing Face of Casual Games
Chris Early

Winter 2008

 
Paul Thelen: Cutting Through the ClutternewCutting Through the Clutter - How to Make Sure Your Game Lives a Long, Healthy Life
Paul Thelen
Winter 2008
 
De Boer, Henning: Entering the Global MarketnewEntering the Global Market
De Boer, Henning

Winter 2008
 
Augustino, Lober: Best PracticesnewBest Practices
Augustino, Lober

Winter 2008
 
picsCore Publishers in a Casual World
Eric Schwertzel

July 2007: slides, audio

 
Gabe Zicherman: Casual Games: State of the IndustryCasual Games: State of the Industry
Gabe Zicherman

June 2006: slides

 
Joel Brodie: Hype vs. RealityHype vs. Reality
Joel Brodie

Winter 2006: slides