There is more than one way to make money.


MARKETING  
Casual Games As Seen By The Target Group newCasual Games As Seen By The Target Group

Chernova, Dubrovin

Kyiv 2010: slides, audio, video
Russian only
Jason FoodmanIt’s Payback Time: Growing Profits with Mail-in Rebates

Jason Foodman

Fall 2009: article
Increase Your Profits: A Short Course for The Lazy newIncrease Your Profits: A Short Course for The Lazy

Oksana Loginova

Kyiv 2010: slides, audio, video
Russian only
Paul Hyman Open For Business: Tips for Boosting Your E-newsletter Open Rates

Paul Hyman

Fall 2009: article
What Martians Don't Know?newWhat Martians Don't Know?

Julia Lebedeva

Kyiv 2010: slides, audio, video
Russian only
Linny CENDANAThe “New” Casual Female Market

Linny Cendana

Summer 2009: article
Mass Marketing the FunDead for $35,000Mass Marketing the FunDead for $35,000

Ben Rotholtz

Seattle 2010: slides, audio
Jerry BUSHCisco Mind Share: A Case Study

Jerry Bush

Summer 2009: article
Owais FarooquiLive Focus Group: Moms Just Wanna Have Fun

Owais Farooqui

Seattle 2010: slides, audio
Paul HymanRepeat Business: It’s The Name

Paul Hyman

Winter 2009: article
Sue Bohle New Techniques to Promote Your Game

Sue Bohle

Seattle 2010: slides, audio
Scott Steinberg: Make Your Marketing PopMake Your Marketing Pop
Scott Steinberg

Summer 2008

Nick BerrySocial Genetics: Demographics and Affinities of Gamers

Nick Berry

Seattle 2010: slides, audio
Scott Steinberg: Making Games More MarketableMaking Games More Marketable
Scott Steinberg

Summer 2007: article

Mark BaxterReaching New Audiences: The Union of Fun and Purpose

Mark Baxter

Seattle 2010: slides, audio
Tony Leamer: The Long TailThe Long Tail
Tony Leamer

Winter 2007: article

David Tyler Driving User Behavior & Business Value with Game Mechanics

David Tyler

Seattle 2010: slides, audio
 
Tatyana CHERNOVAReverse Thrust: Discover Your Consumer

Tatyana Chernova

October 2009: slides, audio
 
Next-gen Casual: CMOG - Challenges on All Fronts Next-gen Casual: CMOG - Challenges on All Fronts

Nikulin, Podluznhy

October 2009: slides, audio
 
Alison BRYANTRules of Engagement: How Casual Games Connect Brands to Consumers

Alison Bryant

July 2009: slides, audio
 
Cooper MOOCome on down! Competition in Casual Games

Cooper Moo

July 2009: slides, audio
 
Kathy JOHNSONWhat Women Really Want - Part 2

Kathy Johnson

July 2009: slides, audio
 
Michael ROSENBERGThe Recession Gamers

Michael Rosenberg

July 2009: slides, audio
 
Eric DOYLEMarketing Through Community

Eric Doyle

July 2009: slides, audio
 
Anita FRAZIERThe Changing Games Landscape

Anita Frazier

July 2009: slides, audio
 
George DONOVANHow to make 20x ROI with Casual Games

George Donovan

July 2009: slides, audio
 
Big Brands Go Casual in a Big Way Big Brands Go Casual in a Big Way

Soumas, Zeller, Mate, Melnick

July 2009: slides, audio
 
Bringing your Brands to MobileBringing your Brands to Mobile

Breslin, Liszt, Bernstein, Bellows

July 2009: audio
 
Marc EngelsmanCreative e-marketing solutions during an economic downturn

Marc Engelsman

February 2009: slides, audio
 
Tetyana FrankeMaximize Your Growth in Europe and Asia

Tetyana Franke

February 2009: slides, audio
 
Sidney MockSpotlight on German Mothers: How to reach this exclusive audience with casual games

Sidney Mock

February 2009: slides, audio
 
Chris KemptGetting into Xbox LIVE Arcade and Xbox LIVE Community Games

Chris Kempt

February 2009: slides, audio

 
Tatiana Chernova: The explosion of a "brand" new marketThe explosion of a "brand" new market

Tatiana Chernova

Fall 2008
 
KalkowskiViral Games Marketing
Michael Kalkowski

Winter 2008

 
KalkowskiGet Your Company Noticed
Zeisser, te Brake

Winter 2008

 
Brenden McNulty: European ConsumerDesigning and Marketing to the European Consumer
Brenden McNulty

Winter 2008

 
Max Cowsert: Brick & Mortar RetailersBrick & Mortar Retailers
Max Cowsert

Winter 2008

 
Kenny Rosenblatt: Teens and TweensTeens & Tweens
Kenny Rosenblatt

July 2007: slides, audio

 
SlingoCreating, Using and Protecting IP
Eric Lamendola

July 2007: slides, audio

 
   
ADVERTISING  
Shannon Callies "Must-Have" for Any Casual or Social Gaming Business

Shannon Callies

Seattle 2010: slides, audio
Paul HYMANE-Marketing Best Practices: Two Tips for Improving Your E-mail Marketing

Paul Hyman

Summer 2009: article
Mary BakerThe Business of Building Engaging, Enduring Brands

Mari Baker

Seattle 2010: slides, audio
Dave MADDEN“Brought to You by Our Sponsor” - Using Advertising as a Payment Option

David Madden

Summer 2009: article
Advertisers PerspectiveSocial Gaming: An Advertiser's Perspective

Nilzen, Gonzalez, Bell, Sullivan

February 2010: slides, audio
Chris Houtzer: Time LimitsTime Limits
Chris Houtzer

Winter 2008



Helen COPNALLDemystifying Advergaming: How to Use Gaming in the Digital Marketing Mix

Helen Copnall

February 2010: slides, audio
Alex St. John: 2 Important QuestionsTwo Important Questions
Alex St. John

Winter 2008



Alex NORSTROMHow to Get Your Flash Games onto 1,000 Websites

Alex Norstrom

July 2009: slides, audio
CGA Advertising Action Group: Beyond DownloadsBeyond Downloads
Microsoft, Real, Shockwave

Winter 2007: article

Menachem SalinasCPM, In-Game, Interstitial Rich Media and other fancy buzzwords

Menachem Salinas

February 2009: slides, audio
 
Ty LevineVideo Advertising and the Reinvention of the Casual Game Business Model

Ty Levine

February 2009: slides, audio
 
Beyond the Advergame: Successfully Taking Your Media Property into Casual Games  Next Generation Advertising Tools and Formats
Epstein, Houtzer, Cohen, Spaine

Summer 2008

 
Beyond the Advergame: Successfully Taking Your Media Property into Casual Games  Beyond the Advergame: Successfully Taking Your Media Property into Casual Games
Melnick, Soumas, Campbell

Summer 2008

 
What Brands and Media Buyers Really Think About In-Game Advertising! What Brands and Media Buyers Really Think About In-Game Advertising!
Vann, Levine, Smith, Keating, Laughlin, Moon

Summer 2008

 
Gaming in 2020 Gaming in 2020
Alex St. John

Summer 2008

 
Advertising: Get Ready for Hyper-GrowthAdvertising: Get Ready for Hyper-Growth
Houtzer, Levine, Epstein, Werner

Summer 2008

 
Making Money Off Casual Games – The Pain Free WayMaking Money Off Casual Games – The Pain Free Way
Ada Chen

Summer 2008

 
Peter van der Heijden: Advertising to the European ConsumerAdvertising to the European Consumer
Peter van der Heijden

Winter 2008

 
Advertising isn't limited to AdsAdvertising isnt Limited to Ads
Jameson Hsu

Winter 2008

 
Ronnie Lavi: The advertiser side of adsThe Advertisier Side of Ads
Ronnie Lavi

Winter 2008

 
Alex St. John: Maxmize your RevenueMaximize Your Revenue
Alex St. John

Winter 2008

 
Advergame Development The Black Art of Advergame Development
Brian Robbins

Winter 2008

 
Microtransaction PanelAdvergames: The Holy Grail for Brands?
Chris Kempt

Winter 2008

 
Brian Robbins: Casual Games Are More Than Just DownloadsCasual Games Are More than Just Downloads
Brian Robbins

July 2007: slides, audio

 
Greg Lanz: Ad State of Advertising
Greg Lanz, Erica DeLorenzo, Shawn McMichael, Chris Houtzer, Greg Schaffer

July 2007: slides, audio

 
   
BUSINESS MODELS  
Sean VANDERDASSONThe Myth of the 7-Hour Gamer: A Race to Zero

Sean Vanderdasson

October 2009: slides, audio
Get in the GameGet in the Game
Bryan Cashman
Matt Garland

Summer 2008

Evgeny MARCHENKOVGame Monetization on Microsoft technologies

Evgeny Marchenkov

October 2009: slides, audio
Cole, Bankard, Peterson: MicropaymentsA Survey of Casual Games
Cole, Bankard, Peterson

Winter 2008

Mike PERONTOBusiness Model Diversification: The Only Sure Bet

Mike Peronto

July 2009: slides, audio
Nils-Holger Henning: MicropaymentsMicropayments
Nils-Holger Henning

Winter 2008



Ada CHENThe New Money: Emerging Revenue Channels for Online Games
Ada Chen

July 2009: slides, audio
Robert Adams, Licensing ContentMaking Money Off of Free Games
Alisa Chumachenko

Winter 2008



Tom BUSCAGLIAIndie Gold: Downloadable Content Models for Core Casual Games
Tom Buscaglia

July 2009: slides, audio
Kevin Richardson : VIrtual WorldsVirtual Worlds
Kevin Richardson

Winter 2008



Make money off your games  Make money off your games

Larson, Houtzer, Vann, Shehan, Shukla, Madden

July 2009: audio
Paul Heydon: What Is The Holy Grail In Online GamesWhat Is The Holy Grail In Online Games

Paul Heydon

Summer 2007: article

Designing, Balancing, and Managing Virtual EconomiesDesigning, Balancing, and Managing Virtual Economies

Sherman, Sheppard, James, Rutherford, Kim, Early

July 2009: slides, audio
Ethan Clark: Monetization Across the Value ChainMonetization Across the Value Chain
Ethan Clark, Mark Cottam, Paul Jensen

Winter 2007: article

The Business of Gaming: Emerging Business Models & New Ways to Monetize Emerging Business Models & New Ways to Monetize

Cook, Caplan, Hirson, Goldberg, Garg, Friedler

July 2009: audio
 
The Business of Gaming: Enterprise Gaming The Business of Gaming: Enterprise Gaming

Dolbier, Gialis, Paharia, Pope, Edery

July 2009: audio
 
The Business of Gaming: Starting a Company & Fundraising StrategiesThe Business of Gaming: Starting a Company & Fundraising Strategies

Chang, Wallerstein, Cleland, Clavier, Stevens

July 2009: audio
 
The Theory of Pricing: Finding Equilibrium or a Race to the Bottom?  The Theory of Pricing: Finding Equilibrium or a Race to the Bottom?

Ryan, Kolisch, Leamer

February 2009: slides, audio
 
Top of the Heap: Casual Games, Top Ten Lists and Filling a NicheTop of the Heap: Casual Games, Top Ten Lists and Filling a Niche

Marazzani, Hieke, Merzlikin, Kolisch, Holland

February 2009: slides, audio
 
Alisa Chumachenko: Free-to-play MMO Games:Finding Balance Between Casual & Hardcore Free-to-play MMO Games:Finding Balance Between Casual & Hardcore

Alisa Chumachenko

Fall 2008
 
Ada Chen:Making Money Off Web Games - The Pain Free WayMaking Money Off Web Games - The Pain Free Way
Ada Chen

Fall 2008

 
Have Your Cake & Eat It Too! Monetizing Casual Games in Virtual WorldsHave Your Cake & Eat It Too!: Monetizing Casual Games in Virtual Worlds
Derrick Morton & Daniel Bernstein

Summer 2008

 
Major Entertainment Companies Take On The World Of Casual GamingMajor Entertainment Companies Take On The World Of Casual Gaming
Ranah Edelin, Kyra Reppen

Summer 2008

 
Freak Your Game: Data-Driven Game Management for DummiesFreak Your Game: Data-Driven Game Management for Dummies
Lisa Rutherford

Summer 2008

 
Power to the People: The Art of Casual Game Developer Shared Revenue Program  Power to the People: The Art of Casual Game Developer Shared Revenue Program
Sherman, Connally, Wellbeloved, Prigg, Carter

Summer 2008

 
Microtransaction PanelEarning Every Play: Microtransactions
Nouzareth, Chumachenko, Moo

Winter 2008

 
Greer, Borne: Web games- the new frontierWeb Games - The New Frontier
Greer, Borne, Chang

July 2007: slides, audio

 
Whon Namkoong: Free play, Item Buy gamesFree Play, Item Buy Games
Whon Namkoong

July 2007: slides, audio

 
Erik Bethke: The End of Subscription? Next: ItemsThe End of Subscription? Next: Items
Erik Bethke

June 2006: slides

 
Cooper Moo: Combining Microtransactions, Community and CompetitionCombining Microtransactions, Community and Competition
Cooper Moo

June 2006: slides

 
Assaf Monsa: Skill Based GamesSkill Based Games
Zacconi, Elfenbein, Moo

Winter 2006: slides

 
   
INDUSTRY BUSINESS  
Hype vs Real Deal Hype vs Real Deal

Humphrey, Powers, Thelen, Skaggs, Bartel, Brodie

Seattle 2010: slides, audio
Don’t Go Broke! An Analysis of Sunk CostDon’t Go Broke! An Analysis of Sunk Cost
Ernie Ramirez, Ion Hardie

Winter 2007: article

Hype or RealHype or Real Deal

Powers, Hammes, Marazzani, Kolisch

February 2010: slides, audio
Getting Started – Licensing and Publishing ContractsGetting Started – Licensing and Publishing Contracts
Michael Mei

Winter 2007: article

Nils-Holger HENNINGFunding Strategies

Nils-Holger Henning

October 2009: slides, audio
Phil Carlisle: Government Organizations Love Casual GamesGovernment Organizations Love Casual Games
Phil Carlisle

Summer 2007: article

International Marketing- Making Mucho Dinero Abroad International Marketing- Making Mucho Dinero Abroad

Ongil, Wasmuth

July 2009: slides, audio
Erik Goosens: Game SelectionGame Selection
Erik Goosens

Summer 2007: article

The Social Game Revenue Machines The Social Game Revenue Machines

Goldberg, de Halleux, Pleasants, Sehgal

July 2009: audio
 
Reinvigorating and Facilitating Corporate Culture Change Reinvigorating and Facilitating Corporate Culture Change

Bailey, Anderson, Franco, Oltyan

July 2009: audio
 
The Art of the PitchThe Art of the Pitch

Bailey, Buchan, Lehrer, Rasheed

July 2009: audio
 
Rohit Sharma: Building a world class gaming brand & taking it global - A case study for the emerging marketsBuilding a world class gaming brand & taking it global
Rohit Sharma

Fall 2008

 
Lloyd Melnick: Co-Production: How to Structure a Media Relationship in a Way That Really WorksCo-Production: How to Structure a Media Relationship in a Way That Really Works

Lloyd Melnick

Fall 2008
 
A Deep Drink From The Fountain of Eastern Europe and Russia  A Deep Drink From The Fountain of Eastern Europe and Russia
Tatiana Chernova & Taras Tarasov

Summer 2008

 
Top Ten Things You Need To Know About Privacy Top Ten Things You Need To Know About Privacy
Nick Berry

Summer 2008

 
The Social Tidal Wave: The New Definition of Casual Gaming The Social Tidal Wave: The New Definition of Casual Gaming
Dave Williams

Summer 2008

 
How Real Does Business How Real Does Business
Jeremy Snook

Summer 2008

 
The Business of PeggleThe Business of Peggle
Dave Roberts

Summer 2008

 
Planning Meeting LecturesPlanning Meeting Lectures
Various Speakers

Summer 2008

 
Going international - Entering New Markets: What to Do and What to AvoidGoing international - Entering New Markets: What to Do and What to Avoid
Luis Ongil

Summer 2008

 
Global Markets: What do players want? Global Markets: What do players want?
Thorsten Kolisch

Summer 2008

 
Joel Brodie: Hype vs. Reality 2Hype vs. Reality 2
Joel Brodie

Winter 2008

 
Bernie Stolar: GoogleGoogle's Advertising Initiatives: What this means for the Casual Games Community
Bernie Stolar

Winter 2008

 
Chris Early: GoogleThe Changing Face of Casual Games
Chris Early

Winter 2008

 
Paul Thelen: Cutting Through the ClutterCutting Through the Clutter - How to Make Sure Your Game Lives a Long, Healthy Life
Paul Thelen
Winter 2008
 
De Boer, Henning: Entering the Global MarketEntering the Global Market
De Boer, Henning

Winter 2008
 
Augustino, Lober: Best PracticesBest Practices
Augustino, Lober

Winter 2008
 
picsCore Publishers in a Casual World
Eric Schwertzel

July 2007: slides, audio

 
Gabe Zicherman: Casual Games: State of the IndustryCasual Games: State of the Industry
Gabe Zicherman

June 2006: slides

 
Joel Brodie: Hype vs. RealityHype vs. Reality
Joel Brodie

Winter 2006: slides