slides(3 MB)
While your audience is playing your game, in the back of their minds they are asking a series of question about your game that will lead up to a decision to buy your game ... or a decision to abandon it and move on. This presentation takes a look at those questions and when your audience is likely to answer them. Considering these questions and the timing of their answers in your next game's design will help you convert your audience into your customers.
Delivered at Casual Connect Seattle, 16 July 2007
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Nick Fortuno (email)
Nick Fortugno is the Co-Founder and Chief Creative Officer of Rebel Monkey, a casual game company based in New York City. Prior to founding Rebel Monkey, Nick worked as a designer, writer and project manager on dozens of digital and nondigital games. While Director of Game Design at Gamelab, Nick was the lead designer on the genre-defining hit Diner Dash, as well as the award-winning serious game Ayiti: The Cost of Life. As a member of the Playground design team, Nick was a co-creator of the Big Urban Game, a groundbreaking large-scale, city-wide game for the cities of St. Paul and Minneapolis in fall 2003. In September 2006, Nick was a co-founder, organizer, and designer of the first Come Out and Play Street Games Festival in New York City. He also works at Parsons The New School of Design teaching game design and interactive narrative design, and assisting in the development of the school's game design curriculum. His most recent writing can be found the Second Person compilation, published by MIT Press.
