slides & audio (137 MB)
Anyone who thinks there is no need for drastic innovation and improvement in casual games should prepare to be proven wrong.
A must listen for game designers and those aiming to be leaders in the space.
Effective brand management is a foundation of ensuring that innovation is continually rewarded. Creating your own "brand experience" is more than just slapping a little (tm) after your game name - it is about merging gameplay with your brand for a truly unique experience.
This session may change your view of our industry and the importance of not only integrating evergreen brands, but creating and nurturing our own brands. Make sure to view the slide deck in addition to the podcast as it adds a lot to the experience.
our take:
Effective brand management is a foundation of ensuring that innovation is continually rewarded. Creating your own "brand experience" is more than just slapping a little (tm) after your game name - it is about merging gameplay with your brand for a truly unique experience.
This session may change your view of our industry and the importance of not only integrating evergreen brands, but creating and nurturing our own brands. Make sure to view the slide deck in addition to the podcast as it adds a lot to the experience.
Delivered at Casual Connect Seattle, 17 July 2007 at 2PM
DOWNLOAD
Jamie Monberg (email)
Jamie Monberg is the Director of Interactive at Hornall Anderson in Seattle, Washington. He has been creating interactive technology for more than 15 years.
Bringing with him a proven faculty for both creative and strategic insight, Jamie is responsible for coordinating the research, development and implementation of interactive media. His project wins stretch from immersive environmental interactive to casual games. His design philosophy centers on usability, aesthetics and practical efficacy.
Jamie’s professional achievements include technology patents, ranging from industrial design to internet search engines. During his tenure at Microsoft he helped guide the creation and successful launch of Sidewalk.com, while spearheading countless initiatives in interactive product development and advanced research. Throughout his career, Jamie has served as a consultant to start-ups and venture capital firms, concentrating on sustained growth and strategic market positioning. His organizational strengths stem from his firm belief in a strong team ethos and his extensive experience with process engineering.
Jamie holds a Bachelor’s in Engineering from Dartmouth College, a commercial helicopter license.
