Kenny Dinkin: Old to New Exampleslides & audio (77 MB)

Characters have become an important part of connecting the consumer to an electronic medium whether it be games, comic books or movies.

Designed for game designers and anyone who has asked for a game just like ...

After listening to Jamie & Juan's session (see innovation sub-page) you may have an idea for the need of innovation, but it would be understandable if you are at a loss for where to start your new path of awesome brand awareness for your game or the IP of your client.

Casual Characters takes a look at where we are now and where we came from and the next steps to bring compelling characters to electronic entertainment with concrete ideas for your team.

our take:
After listening to Jamie & Juan's session (see above) you may have an idea for the need of innovation, but it would be understandable if you are at a loss for where to start your new path of awesome brand awareness for your game or the IP of your client.

Casual Characters takes a look at where we are now and where we came from and the next steps to bring compelling characters to electronic entertainment with concrete ideas for your team.

Delivered at Casual Connect Seattle, 16 July 2007 at 2PM

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Kenny DinkinKenny Dinkin (email)

As Vice President and Executive Producer, Kenny Dinkin oversees the PlayFirst games portfolio, including content acquisition, creative direction, and game production. Kenny brings over twelve years of success in consumer technology where he has designed, produced, and directed design on a wide array of award-winning consumer products and interactive platforms.

Prior to joining PlayFirst, Kenny was the worldwide head of product design for The Learning Company/Broderbund, where he was creative lead for a portfolio of premiere children's software brands, including Reader Rabbit, Carmen Sandiego, and KidPix as well as licensed properties such as Scooby-Doo, Strawberry Shortcake, Batman, Powerpuff Girls, and Arthur. A visual artist, writer, musician, game designer, and avid comic book reader, Kenny was also the co-creator of the critically acclaimed, top-selling brand The ClueFinders. Kenny earned a Bachelor's degree in History from Brown University and an M.F.A. in Fine Arts from the University of Pennsylvania's School of Design.