audio (80 MB)


We are the mainstream games market - we are not just making games for old ladies. Casual games are for everyone. Sandlot makes games for everyone - and it has proven to be lucrative.

our take:
As a follow up to the lecture highlighting the success of the Virtual Villager's innovative gameplay- we have Sandlot Games which probably one of the most innovative and risk taking companies in the space.

Delivered at Casual Connect Seattle, 17 July 2007

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Daniel BernsteinDaniel Bernstein (email)

Daniel Bernstein founded Sandlot Games and has served as President & CEO since its inception in 2002. Sandlot Games is the world’s premier publisher and developer of casual and family-friendly games across a variety of platforms. Daniel is a veteran of the gaming industry and has over ten years of content strategy, game development, publishing and production-related experience having successfully launched over 20 game titles with Kesmai Studios, Monolith Productions and WildTangent. Prior to starting Sandlot Games, Daniel held the position of Director of Product Strategy at WildTangent, where he devised and executed a successful online fee-based games business. An accomplished composer, Daniel also writes music for most of the games developed and published by Sandlot Games. Daniel holds a BS in Computer Science and an MA in Music Composition from the University of Virginia.