Bernie Stolar, Greg Schaffer - GOOGLE AND CASUAL GAME ADVERTISING

audio (69 MB)

Follow Google ’s announcement of entering the casual gaming space and their plans for the gaming industry.

our take:
This is big news guys - Google is paying attention to us. (yey!)

Delivered at Casual Connect Seattle, 19 July 2007

DOWNLOAD

Bernie Stolar (email Bernie)

Games Evangelist for Google In-Game Advertising, Mr. Stolar brings his 30 plus years of game industry experience to Google.

Bernie’s career in gaming started at Atari where he worked in the coin-op arcade division. He was also former president of Mattel’s Interactive division which managed all software, online and computer enhanced toys. Sony selected Bernie as the first president of SCEA where he was in charge of the first Playstation release. Bernie also served as President and COO of Sega where he orchestrated the launch of the Sega Dreamcast in 1999. Bernie joins Google as part of the AdScape Media acquisition where he served as Chairman of the Board.

Greg Schaffer (email Greg)

As the Team Manager for Google In-Game Advertising, Mr. Schaffer oversees Google's in-game advertising sales team and drives market outreach efforts throughout North America.
A seasoned media sales executive, Schaffer joined Google, Inc. in 2007 through the acquisition of AdScape Media, where he served as Vice President of Sales. Before joining the AdScape team, Schaffer managed regional sales for PointRoll, Inc., the industry-leading rich media solutions subsidiary of Gannett Corp.. Prior to PointRoll, Schaffer was responsible for the formation and growth of Knight Ridder Digital's national sales team and also played critical roles in the company's content syndication, integrated media partnership, and sports marketing businesses.

Schaffer received a B.A. degree in Economics from UCLA and an MBA from The Haas School at UC Berkeley. He resides in the SF Bay Area with his wife and 3 daughters.

HOME \| LECTURES & ARTICLES \| VISIONARY \| GOOGLE AND CASUAL GAME ADVERTISING audio (69 MB) Follow Google ’s announcement of entering the casual gaming space and their plans for the gaming industry. our take: This is big news guys - Google is paying attention to us. (yey!) Delivered at Casual Connect Seattle, 19 July 2007 DOWNLOAD Bernie Stolar (email Bernie) Games Evangelist for Google In-Game Advertising, Mr. Stolar brings his 30 plus years of game industry experience to Google. Bernie’s career in gaming started at Atari where he worked in the coin-op arcade division. He was also former president of Mattel’s Interactive division which managed all software, online and computer enhanced toys. Sony selected Bernie as the first president of SCEA where he was in charge of the first Playstation release. Bernie also served as President and COO of Sega where he orchestrated the launch of the Sega Dreamcast in 1999. Bernie joins Google as part of the AdScape Media acquisition where he served as Chairman of the Board. Greg Schaffer (email Greg) As the Team Manager for Google In-Game Advertising, Mr. Schaffer oversees Google's in-game advertising sales team and drives market outreach efforts throughout North America. A seasoned media sales executive, Schaffer joined Google, Inc. in 2007 through the acquisition of AdScape Media, where he served as Vice President of Sales. Before joining the AdScape team, Schaffer managed regional sales for PointRoll, Inc., the industry-leading rich media solutions subsidiary of Gannett Corp.. Prior to PointRoll, Schaffer was responsible for the formation and growth of Knight Ridder Digital's national sales team and also played critical roles in the company's content syndication, integrated media partnership, and sports marketing businesses. Schaffer received a B.A. degree in Economics from UCLA and an MBA from The Haas School at UC Berkeley. He resides in the SF Bay Area with his wife and 3 daughters.