slides & audio (57 MB)
Why would a big media company care about casual gaming? Casual gaming is another form of popular media to bring to audiences - and if executed correctly, will create a significant impact on consumers.
our take:
Personally, we think this keynote contains the biggest announcement of Casual Connect Seattle 2007 - and there were a ton of them.
Delivered at Casual Connect Seattle, 17 July 2007
DOWNLOAD
Steve Youngwood (email)
Steve Youngwood is Executive Vice President, Digital Media, MTVN Kids and Family Group.
In this role, Mr. Youngwood leads and manages the various MTVN Kids and Family Group brands' expansion across current and future digital platforms. He oversees the day-to-day management of the brands' growing online efforts, including the kids’ targeted websites: Nick.com and Nicktoons.com, the preschool/parenting websites: Nickjr.com, Noggin.com, GoCityKids.com, and recently launched Parentsconnect.com, the teen targeted website, The-N.com, and the portfolio of family gaming websites: Neopets.com and the recently acquired Shockwave.com and Addictinggames.com. Additionally, Mr. Youngwood oversees the Group’s wireless, gaming, interactive television and digital video initiatives.
A nine-year Nickelodeon veteran, most recently the Senior Vice President, Media Products for Nickelodeon and Viacom Consumer Products, Mr. Youngwood was responsible for expanding the Nickelodeon and Viacom Consumer Products portfolio across numerous entertainment platforms, including video games, video/DVD, wireless, records and book publishing. He was a key member of the team that created Tak, Nickelodeon’s first hit original video game property that is now being developed as a TV series; led the growth of Nickelodeon to becoming the number one source of licensed kids’ video games; led the growth of the Nickelodeon and Comedy Central DVD businesses into the top two basic cable brands on DVD with hits like Dora, the Explorer, SpongeBob SquarePants, Chappelle’s Show, South Park and Reno 911; led the team that introduced MTV Networks programming to iTunes, Google and other video distribution platforms; and helped establish the Nick Records label.
Mr. Youngwood first joined the company in 1997 as a Director, Business Development. Previously, he was a consultant at McKinsey and Company in both the United States and Germany.
Mr. Youngwood received a B.A. in history from Yale College and an M.B.A. from Stanford Business School.
