Casual gaming and trading card company Hidden City Games is announcing that former group manager for Microsoft's Carbonate Games, Joshua Howard, has become it's new senior vice president for Bella Sara Online. Howard comes with experience in casual gaming and a developer in the game industry for over 15 years.
“Joshua Howard, with his experience running a casual games studio and perspective as a father of two girls, is a clear choice to lead the evolution of BellaSara.com,” says Peter D. Adkison, CEO of Hidden City Games, owners of Bella Sora. “BellaSara.com captures the magic of the brand in a safe and engaging experience, and Howard will expand it into a robust online destination rich in features and fun.”
Bella Sara is best known for being a trading card company for girls. The cards come with a fairy-tale illustration of a horse with positive messages for the girls. A code on each of the cards allows for girls to go online to create virtual versions of the cards. The site is safe for children with parental controls and no interaction with other users. According to the company, you can take care of the virtual horses by feeding them, brushing them, and taking them on adventures
Bella Sara was first introduced to America in March of 2007.
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