Big Fish Games, a leading developer and distributor of casual games, today announced the launch of the Principal Network Partner (PNP) affiliate program (http://pnp.bigfishgames.com), an innovative new service designed to build long-term annuity revenue for Web site operators, game developers and product distributors.
The PNP program is fundamentally different and offers superior financial return compared to traditional affiliate programs. The royalties paid to affiliates are based on the lifetime value of an ever-expanding network of customers, and the referrals those customers create through My Game Space, a social networking service offered by Big Fish Games for casual gamers.
Participants in the PNP program benefit from Big Fish Games’ industry-leading installed-base marketing and proven customer retention, which in 2006, drove Big Fish Games’ customers to purchase an average of 9.2 games – more than four times the industry average.
[BIG FISH GAMES LAUNCHES PRINCIPAL NETWORK PARTNER AFFILIATE PROGRAM]
