Game Trust, the platform of choice for online casual games and community, will soon offer large media, entertainment and marketing organizations the new "Captivate System" - technology to facilitate site-wide promotions and loyalty initiatives. The "Captivate System" accurately tracks a user's interaction with content, and then rewards those users with a wide variety of prizing mechanisms; including real-time awards of virtual merchandise, and tie-ins with fulfillment systems for physical prizes.
Events can be fully defined and customized to suit the needs of partners; such as clicking a link, downloading media, achieving a high score, viewing a video or chatting in an instant messenger system.
