RealNetworks®, Inc. (NASDAQ: RNWK), one of the world's largest developers, publishers and distributors of casual games, today announced that more than four million casual game players have downloaded streaming video ad-enabled games from Real games sites since June 2006.
This innovative in-game ad model has resulted in more than twice the typical browser-based video ad metrics including an approximate 10 percent click-through rate, as well as a 74 percent full video completion rate.The majority of the people viewing these ads are from the coveted demographic — women over 30.
