Intenium and dtp young entertainment, the leader in the sphere of computer games for young audiences, signed an agreement on online games distribution with a separate section of its Deutschland-spielt.de portal devoted to young players.
PRESS RELEASE
INTENIUM and dtp young entertainment start cooperation targeted at kids and teens
INTENIUM launches a separate section of its Deutschland-spielt.de portal devoted to young players – “young style” - and will release a new game on it every week.
Hamburg, February 6, 2008 – INTENIUM, the leading European casual games publisher, distributor and developer and dtp young entertainment, the leader in the sphere of computer games for young audiences, signed the agreement on online games distribution.
By February 15th, INTENIUM is launching a new “young style” section on the website of its proprietary gaming platform Deutschland-spielt.de - the most recognizable brand for casual games in German-speaking countries. “young style” is targeted at kids and teenagers and makes allowance for their special needs in regard to games and design. The section will start with five dtp young entertainment’s games (“Meine Tierpension”, “Jessy”, “My Boyfriend”, “Die Reitakademie”, “ASLE – Die Tierspürnasen”, “Die Pferdebande 2”, “Die Pferdebande 3”). More games will be added on a weekly basis.
After having established itself as a quality traditional casual games publisher, INTENIUM is expanding its audience by adding younger players. Therewith the Hamburg-based publisher addresses the fact that the share of teen players among casual gamers is increasing.
Due to partnering with INTENIUM, dtp young entertainment taps into a new distribution channel. Up to this time the company was distributing its games predominantly through retail and online-shops. By switching to Electronic Software Distribution (ESD) dtp young now obtains a direct profit from the users attached to Deutschland-spielt.de, as well as from the competence that INTENIUM has in the field.
“We are very glad to cooperate with INTENIUM to make our games for kids and teens available on the internet,” says Freya Looft, Managing Director of dtp young. “In this way we help to expand the network of players for our games and let new customers learn about the products of dtp young.”
“In 2007 INTENIUM consecutively managed to more than double its turnover based on casual games. The experience of the last months shows that the target audience of young people opens up casual gaming more and more,” says Klaus Teichmann, who is leading the cooperation on the INTENIUM GmbH side. “As online market leader in German-speaking countries we are offering an ideal platform (i.e. Deutschland-Spielt.de) for successful games of dtp young and we are planning to further develop our business in the current year.”
INTENIUM GmbH was founded in Hamburg, Germany in 2000 for the purpose of providing media and IT branch companies with high-quality multimedia project needs. Nowadays, the company is a leading publisher and distributor of casual games for PC/Nintendo DS/Nintendo Wii in Europe and has at its disposal a broad on-line and off-line distribution network in German-speaking countries, France, UK, Benelux, Russia and in the USA. INTENIUM owns a production studio, whose products are successfully distributed world-wide, has a console products division and a department dealing with casual MMOGs.
dtp young entertainment GmbH & Co. KG was founded in December 2004 as a subsidiary of dtp entertainment AG, which is one of the oldest established German multi-media publishing houses, with continuous growth and a strong market position. dtp young entertainment conceives, publishes, distributes and licenses products for children in several segments like PC games, console products, audio games and merchandising. Its international well known labels are “Horse & Pony”, “ANIKIDS” and “Classics To Go”.
