Quirkat announces at Casual Connect the launch of the first Arabic/English online games destination. The site, Fuzztak, is named from the Arabic slang phrase meaning, “I win you.” Fuzztak aims to create a portal that is Arabic focused portal with targets in Asian, North American and European markets.
The Jordanian company also hopes to grab two demographics that have been traditionally neglected, the female audience and the early child to preteen audience. They hope to capture the two groups by including games with female targeted game storylines and a dedicated children’s channel with family friendly, fun and educational content.
A Winning Portal for Middle Eastern Gamers: Quirkat™ Launches Fuzztak, the first Arabic/English Games Portal
Amsterdam, 7 February, 2008: Leading Middle East games development studio, Quirkat ™ today announced its entry into the online games space with Fuzztak™, the world’s first bi-lingual Arabic/English online games destination. Fuzztak, literally translated into the slang Arabic phrase, ‘I ‘win’ you, offers its visitors and subscribers a rich casual games experience in both Arabic and English.
“Since its inception, Quirkat has worked diligently to establish itself as the leading games brand in the Middle East region. With our latest Fuzztak project, we complement our games development efforts so far in PC and mobile platforms to include the ever growing online gaming population in the region. Establishing a loyal fan base that trusts our brand regardless of the platform is our objective’, said Mahmoud Ali Khasawneh, Quirkat’s CEO.
Developed in Amman, Jordan by Quirkat’s development studio, Fuzztak has been designed to deliver a quality online games experience to Arab speakers worldwide. Quirkat is launching Fuzztak with a Middle East regional marketing campaign, but aims to continually update the portal with Arabic focused content with which to also target Arabs in North American and European markets. ‘This is a pioneering effort by Quirkat’, said Ms Candide Kirk, Quirkat’s CTO and Fuzztak project manager. ‘We are catering to a world class gamer with top notch expectations; initially with the addition of an Arabic language interface, and gradually supplementing with an Arabic games portfolio’, she added.
Fuzztak is launching with a rich portfolio of casual game titles, in addition to a catalogue of downloadable core games. Fuzztak also offers Middle Eastern gamers with a selection of premium mobile game titles that they can order straight to their handsets, through Quirkat’s extensive network of partnerships with mobile operators across the region.
In addition to its core gamer audience, Fuzztak will also focus on two demographics that have traditionally been neglected in Middle Eastern video game distribution: The female audience that has traditionally favored casual games and female-targeted game storylines, as well as the early childhood to preteen demographic which will be services by a dedicated Children’s channel that targets them with a host of fun, family friendly and educational content.
For more information, visit www.fuzztak.com and www.quirkat.com.
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About Quirkat (www.quirkat.com)
Established in 2004, Quirkat is the Middle East's leading video gaming brand with offices in Dubai and Amman. Quirkat is the first of its kind in spearheading the development and publishing of regionally relevant content, by capitalizing on its knowledge of the region’s history, culture, social structures, religions and demographics
