On the news that THQ lost the pitch for “Toy Story 3” to an in-house pitch by Disney Interactive Studios, The Wall Street Journal has released an article about the issues that are encountered by video games based on movies.
What does that mean to the casual space? Most likely not much, as most of the successful casual games are based on original property. But the question arises “What will companies do without these licenses?” and will this mean more competition in our ever-growing casual space?
The article also shows some interesting facts about why the movie companies are returning to the gaming space. In the past year:
- Movie sales have grown 4.0 percent.
- Home rental sales have dropped 3.2 percent.
- Gaming sales have increased 34 percent.
