Contact: Kane Minkus
FOR IMMEDIATE RELEASE
Tel: 310-451-3282
Email: kane@somatone.com
SOMATONE INTERACTIVE Audio revs up First audio engine for Casual Games
Industry leader unveils new audio engine technology that revolutionizes casual game soundtracks, escalating production values to the next level.
San Francisco – July 2, 2008 - Seeking to improve and advance the state of audio production in the consistently expanding market of Casual Games, SomaTone Interactive Audio introduces CADI, the Casual Game Audio Design Interface. The first game audio engine designed specifically for casual games, CADI was born out of the desire for more interactive audio and greater length/variety of music and sfx without increasing the footprint.
As the top provider of casual game audio and having contributed to over 500 game titles (in console, PC, handheld, and online), the SomaTone team developed CADI in response to persistent problems they observed continuously popping up on soundtracks while working with producers. Also, consumer feedback requests for more interactive music and less audio repetition inspired this solution.
“Prior to CADI, no solution existed for the problem of having large amounts of music with a small footprint while still having it sound great. Try getting an hour of dynamically changing orchestral music into your Casual Game that brings layers in and out based on the game play. There is no tool except CADI that can provide that with such high quality and a little footprint.” says Managing Partner, Kane Minkus. CADI allows for interactive music, beat sync capability, endless music with a small footprint, interactive sfx, dynamic environment generation, and much more. The Engine is ready for PC, MAC, and IPhone games. Developers stand to benefit from this continued evolution of audio: it is very easy to integrate and allows the sound designer/composer to actually integrate all the audio taking the burden off the developer, which saves time, money, and ultimately gives a more creative, immersive sound track.
Consumers can expect a richer, deeper experience of the game and story line with the use of the new engine. Better user feedback - through the dynamically changing and interactive music and sound effects - will create a more lively game with a deeper emotional connection to characters and story line and establish better rapport with the player. This concept has been used in Console games for years to bring the game to an addictive and immersive level for users. Casual Games soundtracks will now be a more fun and rewarding experience because the audio will progress with the user instead of the same music loops and sfx playing over and over.
Facing the reality of current low conversion rates of ‘try-ers’ to buyers, CADI enhances the overall production value of games and is expected to increase the rate of buyers for those games. CADI will be completely unveiled and presented at the Casual Connect Conference in Seattle this July.
SomaTone interactive Audio is a top provider of audio for Video Games & Interactive Media. They are one of the most sought after teams providing Original Music, Sound Design, VO, Localization, Audio Integration and Mixing. SomaTone incorporates talents from different parts of the professional audio world and uses unique, creative approaches to enhance the working relationship, process, and results. Some of which includes Laban Movement Analysis, Neuro Linguistics, and Creative Systems Theory. SomaTone is known for their reliability, creativity, and professionalism. For more information on SomaTone, please visit http://www.somatone.com.
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If you'd like more information about this topic, or to schedule an interview with Kane Minkus, please call Michelle Liberman at 424-208-3634 or e-mail Michelle at michelle@somatone.com
