Press Release
Quebec City, QC – July 2009 New company, The Rabbit Hole Limited and veteran game studio Sarbakan Inc are excited to announce their strategic partnership in the development and management of the much anticipated Star Fever Agency due for launch in the fall of 2009.
An opportunity, born through Sarbakan’s original concept, allowed the strengths of The Rabbit Hole team, as experts in successful creative ventures in the entertainment and internet‐based industries, to be perfectly matched with Sarbakan’s wealth of experience in quality game production.
Creative Director of The Rabbit Hole, Paul Rowland, sees close relationships with partners like Sarbakan as a key ingredient of its future success and a popular move with its angel investors. “It’s important to recognise specialised skill sets and with the Sarbakan studio we had a partner with a proven track record in creating top‐end cross‐platform games and IP expertise to help make a partly sculpted idea into a highly marketable reality. Once a common vision for a game is cultivated in the right cultural environment then the merging of focused talent to deliver a product like Star Fever Agency becomes a real pleasure.”
About Star Fever Agency
Being billed as one of the hottest titles this year Star Fever Agency creates a virtual celebrity world allowing a player to rise through the ranks and become a top agent by managing their star’s health, ego, talent, style and celebrity media status through the good times and the bad. By accessorizing in the latest clothing designs, cars and ‘cribs’, chatting in the VIP bars and bistros and steering their clients from speech classes to auditions to TV & movie roles this innovative game blurs the genres of casual gaming and MMO to serve a large audience of players craving for new experiences.
“The online casual player is evolving and demanding an experience that remains intuitive and accessible but that is a bit more comprehensive and definitely more social. Star Fever Agency.com delivers that experience.” As the marketing director of Sarbakan, Sara Garneau, puts it, “For a 16 year‐old it’s Stardoll goes to college and for the 33 year‐old it’s Flo leaves the diner and take her management skills to Hollywood!”
By joining forces, there is no doubt that The Rabbit Hole and Sarbakan will deliver a game that will generate word‐of‐mouth far beyond Tinseltown.
